If you’ve ever picked up a sweatshirt or tote bag from a hotel gift shop and tossed it aside, now’s the time to dust it off.
“Resortcore” is the new aesthetic taking TikTok by storm, a trend that’s all about channeling the relaxed yet high-status glamor of vacation attire. Think of it as a cross between “old money” and “sporty chic,” where the vibe is effortlessly luxe, yet unmistakably elite.
What is Resortcore?
Resortcore is all about capturing the feel of a luxurious getaway—whether or not you’ve just returned from one. The trend centers on wearing branded hotel merch, from sweaters and tees to totes and pajama sets, all stamped with logos from the world’s most recognizable resorts and five-star hotels. Imagine a soft knit sweater emblazoned with “The Ritz” or a chic tote bag from the Four Seasons—items that subtly convey you’ve stayed at some of the world’s most exclusive destinations.
At its core, the trend elevates hotel merch into a casual but unmistakable status symbol. Apparel from the hotel gift shop signals that you’ve experienced the luxury lifestyle firsthand. After all, the cost of a few nights at Dubai’s Atlantis The Royal or the storied Hotel du Cap in Southern France could easily match that of a designer purse. So, wearing their merch becomes an easy yet statement-making way to “flex” an exclusive experience, turning a casual tee or tote into a subtle “I was there” moment.
Resortcore Essentials
In a way, the trend seems to tap into the escapist and exclusive allure of luxury traveling, bringing that lifestyle a little closer to home—or to the city. So in case you're keen on hopping on the up-and-coming TikTok trend, scroll and see the exact pieces you'll need to nail the look.
1. Logo Tees
Women's T-shirt - Navy, € 166.67 (approximately P10,435), RITZ PARIS X FRAME, ritzparis.com
2. Sweaters
Light Blue V Neck Jumper, $387.88 (approximately P22,752), THE RITZ-CARLTON X LATE CHECKOUT, ritzcarltonshops.cn
3. Baseball Caps
Le Bristol Society Signature Hat, P5100, LE BRISTOL SOCIETY, boutique.oetkercollection.com
4. Pajama Sets
Women's Hotel Pajama Sets, $285 (approximately P16,714), FOUR SEASONS, shop.fourseasons.com
5. Loungewear Co-ords
Buoy Terry Polo - Cream/Navy, P10,800, SPORTY & RICH X HOTEL DU ROC, sportyandrich.com
Buoy Terry Gym Short - Cream/Navy, P9700, SPORTY & RICH X HOTEL DU ROC, sportyandrich.com
6. Roomy Carryalls
Weekender bag with crest patch, $298 (approximately P17,480), STONEY CLOVER LANE x THE BEVERLY HILLS HOTEL, shop.dorchestercollection.com
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