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What Is Labubu? The Cartoon Elf Celebs Are Obsessed With

The newest toy craze!
What Is Labubu? The Cartoon Elf Celebs Are Obsessed With
PHOTO: INSTAGRAM/iamhearte
The newest toy craze!

Have you noticed your favorite celebs sporting fuzzy bag charms with a signature toothy grin? Yup, we're pertaining to Labubu, a character belonging to The Monsters toy series created by Hong Kong-born artist Kasing Lung.

Labubu
INSTAGRAM/iamhearte

READ: What is Labubu?

Labubu is a character belonging to The Monsters, a collection of toy monster characters under the Chinese vinyl toy brand POP MART. Known for their blind boxes, part of POP MART's appeal is not knowing what character you're about to unbox.

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Labubu rose to fame after BLACKPINK's Lisa posted a photo of herself hugging a giant Labubu plushie and another photo of her using a miniature sized version of the doll as a bag charm on her Instagram stories. 

Labubu
INSTAGRAM/lalalalisa_m
Labubu
INSTAGRAM/lalalalisa_m
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Shortly after, her bandmate Rosé was also seen on Instagram posing with a furry gray Labubu doll.

Labubu
INSTAGRAM/qtsneakers

The dolls were an instant hit. After appearing on the BLACKPINK members' social media accounts, the formerly easy-to-find dolls were sold out just about everywhere.

LOOK: Local Celebrities Who Are Into Collecting Labubu Bag Charms

In the local scene, we've spotted a couple of your favorite celebs sporting a Labubu bag charm or two.

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Jinkee Pacquiao

During her recent trip to the UK, Jinkee Pacquiao was seen with a pink Labubu from the Tasty Macarons series.

Labubu
INSTAGRAM/jinkeepacquiao

Just today, Jinkee posted a photo of her pink Hermès Birkin styled with two Labubu bag charms.

Labubu
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Marian Rivera

Meanwhile Marian Rivera touted a dark brown Labubu from the Have a Seat Summer Party Macaron Plush series. She even dressed her bag charm in a white Chanel outfit! Too cute.

Labubu
INSTAGRAM/marianrivera
Labubu
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She has other Labubu bag charms in her collection, too. Check out Marian with the same Fall in Wild Labubu bag charm as Lisa from BLACKPINK and another from the Fall Into Spring series.

Labubu
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Heart Evangelista

Heart Evangelista is also a fan of the Labubu character. She recently went to Bangkok, Thailand for a work trip and squeezed in a Labubu shopping spree!

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Labubu
INSTAGRAM/iamhearte

Yes, she even bought the same Fall in Wild Labubu as Lisa. Talk about influenced!

Labubu
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SHOP: Where to Buy Labubu

On the official POP MART Phillipines website, almost all of their Labubu vinyl figurines, bag charms, and merch are sold out, save for a few select pieces. With prices ranging from P600 to a whopping P11,000, the dolls are affordable for the most part — if you can get your hands on them, that is.

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The Monsters Fall in Wild Series Vinyl Plush Doll Pendant, P1400, POP MART, popmart.com/ph

Labubu
POP MART Ph

The Monsters I Found You Vinyl Face Doll, P11,000, POP MART, popmart.com/ph

Labubu
POP MART Ph
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The Monsters Tasty Macarons Vinyl Face Blind Box, P900, POP MART, popmart.com/ph

Are you getting into the Labubu craze?

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