On Monday, December 16, Italian heritage house Valentino officially named South Korean singer-actress Lim Yoona (a.k.a. YoonA) as its latest global brand ambassador, joining the house’s growing roster of star-studded muses.
LOOK: YoonA Is Valentino’s New Brand Ambassador
Ahead of the announcement, the 34-year-old Hallyu icon had already made notable appearances at several Valentino events in recent months. Her first major showing took place during Paris Fashion Week in September, where she attended the brand’s Spring/Summer 2025 runway presentation. Shortly after, YoonA turned heads at Valentino’s pop-up store opening in Seoul, donning a full look from Alessandro Michele’s debut Resort 2025 collection—a black-and-white tweed jacket with fur cuffs, layered over a cream ruffled blouse and paired with a tiered midi skirt.
Valentino shared the news via its official social media channels, describing YoonA as the embodiment of the brand’s essential values. “The South Korean singer, actress, and model seamlessly embodies Valentino’s core values, exemplifying creativity, authenticity, and care in all of her pursuits," the brand wrote.
As part of her new role, YoonA is set to represent Valentino at key events and official engagements. "Beyond mere beauty, I am deeply inspired by the traditional aesthetics that Valentino has cultivated over decades and the unique harmony it is set to create under the vision of the new Creative Director, Alessandro Michele," the singer-actress says in response to her new role, as shared through a press statement.
About YoonA
Lim Yoona is a 34-year-old South Korean singer, actress, and model. Her first foray into the entertainment scene was in 2007, when she debuted as a member of K-pop girl group Girls' Generation. By 2008, Yoona ventured into acting, earning her Best New Actress title for her role in the television drama, You Are My Destiny, in the same year. Since then, YoonA has starred in numerous hit dramas and films, including Prime Minister & I (2013), The K2 (2016), and most recently, King the Land (2023).
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