Feminine, vibrant, and ethereal. The Rajo Store’s Spring/Summer 2024 collection is a sartorial ode to the enchanting world of horticulture. True to Rajo Laurel’s design sensibilities, this ready-to-wear line draws inspiration from botanical-inspired hues and silhouettes, resulting in a harmonious array of romantic and sophisticated pieces for the season.
LOOK: The Rajo Store's Spring/Summer 2024 Collection
Right at a glance, the new collection is a display of the couturier’s distinct ability to marry nature and fashion with ease. The esteemed Filipino designer seamlessly weaves botanical elements into each design, effectively breathing life into the nature-inspired story of the collection. Whether it's the delicate silhouette of a flower-shaped top or the breezy flow of maxi skirts, every piece is a masterful demonstration of Rajo’s keen attention to the structure and delicacy of the elements from which he derives inspiration.


The collection truly comes alive through its vibrant color story and expert use of pleats, which seek to mimic the intricate details of a flower blossom. This fusion of texture, color, and botanical motifs poetically translated into a womenswear collection that captures the zeitgeist of a woman in tune with nature.


First launched on March 16, 2024, the full 27-piece collection is available at The Rajo Store’s outlets located in Power Plant Mall, Makati, and Shangri-la Plaza Mall, Mandaluyong.
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