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The Rajo Store Unveils Spring/Summer 2024 Collection

These dreamy pieces by Rajo Laurel are meant for your summer wardrobe.
The Rajo Store Unveils Spring/Summer 2024 Collection
PHOTO: Patrick Diokno via Instagram/therajostore
These dreamy pieces by Rajo Laurel are meant for your summer wardrobe.

Feminine, vibrant, and ethereal. The Rajo Store’s Spring/Summer 2024 collection is a sartorial ode to the enchanting world of horticulture. True to Rajo Laurel’s design sensibilities, this ready-to-wear line draws inspiration from botanical-inspired hues and silhouettes, resulting in a harmonious array of romantic and sophisticated pieces for the season.  

LOOK: The Rajo Store's Spring/Summer 2024 Collection

Right at a glance, the new collection is a display of the couturier’s distinct ability to marry nature and fashion with ease. The esteemed Filipino designer seamlessly weaves botanical elements into each design, effectively breathing life into the nature-inspired story of the collection. Whether it's the delicate silhouette of a flower-shaped top or the breezy flow of maxi skirts, every piece is a masterful demonstration of Rajo’s keen attention to the structure and delicacy of the elements from which he derives inspiration. 

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The Larix Dress.
Photo by Patrick Diokno via Instagram/therajostore
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The Ventura Gown.
Photo by Patrick Diokno via Instagram/therajostore

The collection truly comes alive through its vibrant color story and expert use of pleats, which seek to mimic the intricate details of a flower blossom. This fusion of texture, color, and botanical motifs poetically translated into a womenswear collection that captures the zeitgeist of a woman in tune with nature.

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The Morel Dress.
Photo by Patrick Diokno via Instagram/therajostore
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The Akara Cover-up.
Photo by Patrick Diokno via Instagram/therajostore
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First launched on March 16, 2024, the full 27-piece collection is available at The Rajo Store’s outlets located in Power Plant Mall, Makati, and Shangri-la Plaza Mall, Mandaluyong.

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