Trainers might have started as a necessity for professional athletes, but these days, they’ve become a wardrobe essential even for those who aren’t athletic.
Runner or not, having a pair of running shoes that provide both comfort and style is a must. Especially now that there's a fashion-forward shoe brand making noise for making its wearers feel like they’re walking on clouds: Introducing On.
Born in the Swiss Alps, the brand has made its way down to the city to give your outfits an extra oomph and a pep in your step. And with shoes these comfy, you’ll definitely want to be hitting your daily step count—while staying in style, too! We’ve spotted them on the likes of Zendaya, Brooke Shields, Gisele Bundchen, and even Fil-Chi business tycoon Philip Laude.
Curious as to why they love it? Ahead, we list down the best shoes from the brand, but before that, let’s talk a bit about how they got started.
A Brief History of Sneaker Brand On
When Ironman champion Olivier Bernhard co-founded On in 2010, he only had one vision in mind and that was to give everyone the feeling of running on air. He had no design background and he wasn’t thinking about the looks of the shoe; what he simply wanted to do was change how running felt.
Despite being founded only a little over a decade ago, On has already successfully cemented itself as one of the top brands for performance running shoes, going head-to-head with some of the biggest athletic brands and even collaborating with big-ticket designers like Loewe. They’ve achieved so much in little time, and it’s all thanks to the unique style and extreme comfort of their shoes. The secret behind their comfy feel? CloudTec technology.
SHOP: 10 Best On Running Shoes
1. Cloud Eclipse
Still not over the chunky shoe trend? Then the Cloud Eclipse is a must-have in your wardrobe. Of all their shoes, this pair has the best cushioning–perfect for sauntering abroad and runners (both newbies and veterans). Despite its chunky look, it’s light, weighing in at only 240g. With their wide selection of colorways, you can easily stand out on the track or effortlessly pair this with any of your casual OOTDs.
Cloud Eclipse, P9890, ON, on.com
2. Cloudswift 3
This cushioned, forward-rolling shoe is Philip Laude’s pair of choice for his travels. We spotted him wearing it everywhere from LA to Japan, all the way to the Czech Republic and even Greece. Made with dual-density Helion superfoam giving you a firm step with good lift off, it’s the shoe you’ll want to wear day-to-day and is a great all-around sneaker for those always on-the-go.
Cloudswift 3, P8790, ON, on.com
3. Cloud Monster 2
Hit the road running with the Cloud Monster 2s. It’s firmer, more cushioned, with better energy return and an even more powerful take-off. Reach for this the next time you’re going for an easy or long run.
Cloud Monster 2, P9890, ON, on.com
4. Cloud Boom Echo 3
For race day, there’s no other shoe in mind other than the Cloud Boom Echo 3. Made with a fusion of CloudTec and Helion HF, it’s sure to give you the best comfort and push-off so you can run your fastest on race day.
Cloud Boom Echo 3, P14,590, ON, on.com
5. Cloudboom Strike
Unfortunately, the Cloudboom Strike is one of the “members-only” shoes. If you’re a casual runner or simply looking for something to wear on the daily, then no worries, you’ve got plenty of options. But if you’re a serious runner who's planning to run, say, like a marathon, then definitely grab this race-day-ready pair.
Cloud Boom Strike, $280 (approx. P16,371), ON, on.com
6. Cloud 5
A cult favorite among On-fans. The Cloud 5 is your ultimate lifestyle companion, whether you’re out exploring a new city or immersing yourself in the culture of another country, this lightweight shoe will sure to keep you comfy. It’s probably the one with the most colorways as well, ensuring that you’ll have a pair to fit any outfit. It even has a waterproof variation for when the weather is feeling a bit more unpredictable.
Cloud 5, P7790, ON, on.com
7. Cloudtilt LOEWE 2
For those looking for something a little bit more luxurious, On’s collaboration with LOEWE—the Cloudtilt—is our top pick for all-day walking. With a combination of On’s high-tech shoe designs and LOEWE’s elegant style, it’s sure to catch anyone’s eye.
Cloudtilt LOEWE 2, P32,900, ON, on.com
8. Cloudsurfer
Another great daily trainer is the Cloudsurfer. Providing you with soft landings, excellent impact absorption, and flexible wear, this pair is sure to feel great even when you’ve been walking or running for hours on end.
Cloudsurfer, P8790, ON, on.com
9. Cloudsurfer Trail
If you’re the type who likes to escape the city and hit the mountains once in a while, the Cloudsurfer Trail is road-to-trail ready. Versatile and lightweight with a robust outsole for more difficult terrains, it will keep you stable on various surfaces.
Cloudsurfer Trail, P8790, ON, on.com
10. Cloudflow 4
For those who like something firmer with a bit of ground feel, the Cloudflow 4 is for you. It balances firmness with flexibility, giving off a certain airiness when you run. It’s great for speed training, too!
Cloudflow 4, P8690, ON, on.com
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