Style, comfort, and versatility. Among the sneaker brands that tick all these boxes, New Balance stands out as a global favorite alongside the likes of Adidas and Nike. With its iconic "N" logo, the brand has become a go-to for athletes, sneakerheads, and even those who prefer a clean, minimalist vibe. Whether you’re pairing them with joggers for a day of running errands or dressing them up with tailored pieces for a street-style OOTD, New Balance proves it can do both.
But how did a Boston-based company that started out making arch supports end up as one of the most recognizable names in both sports and fashion? We break it down below, from the brand's early days to how its sneakers reached cult status.
The History of New Balance Sneakers
It was in 1906 in Boston, Massachusetts when New Balance first found its footing. English immigrant William J. Riley set out to create footwear solutions that prioritized support and stability. Inspired by the natural balance of a chicken’s three-toed foot, he developed arch supports designed to improve weight distribution and enhance comfort. This unique concept became the foundation of the brand’s identity, coining the name “New Balance” to reflect its mission of better equilibrium.
In 1938, the company shifted its focus to sneakers, debuting its first-ever running shoe tailored for local athletes. This marked a turning point, with New Balance quickly gaining a reputation for crafting high-performance footwear. The innovation didn’t stop there—in the 1960s, New Balance introduced the Trackster, the first running shoe with a ripple sole that offered improved traction. This game-changing design not only set a new standard in the running community but also cemented New Balance’s place as a leader in sportswear innovation.
New Balance’s Evolution: From Function to Fashion
For years, New Balance was synonymous with functional footwear—think dependable, comfortable sneakers favored by runners, healthcare workers, and suburban dads. But the 2010s marked a shift. Collaborations with sought-after brands and designers like Aimé Leon Dore, Joe Freshgoods, Junya Watanabe, and Miu Miu gave New Balance a new image: that of a high-fashion, streetwear staple.
Today, New Balance sneakers are celebrated not just for their comfort but for their understated yet stylish designs. They’ve become a fixture in the closets of influencers, models, and even Hollywood stars. This ability to bridge performance and style has positioned New Balance as a go-to brand for those who prioritize functionality without compromising on aesthetics.
The Most Iconic New Balance Sneakers
Over the years, New Balance has introduced several sneakers that have become staples in both streetwear and sportswear culture. They’ve become icons that have stood the test of time. Here’s a closer look at some of the brand's standout models:
574
Introduced in 1988, the 574 is a quintessential New Balance classic. Its straightforward design, coupled with unmatched comfort, has made it a go-to for sneaker enthusiasts. The retro aesthetic and versatile color options ensure it pairs seamlessly with everything from laid-back denim to dressed-up fits.
574 in flat taupe with mushroom and sea salt, $89.99 (approx. P5200), NEW BALANCE, newbalance.com
990
First launched in 1982, the 990 series set a new benchmark for quality and performance. Known for its premium materials and exceptional comfort, this line quickly became a symbol of understated luxury. The latest iteration, the 990v6, continues to evolve while maintaining the craftsmanship that sneaker lovers have come to expect.
990v4 Core $184.99 in grey with silver, $184.99 (approx. P10,800), NEW BALANCE, newbalance.com
550
Originally created as a basketball sneaker in the late 1980s, the 550 remained under the radar until its revival in collaboration with Aimé Leon Dore. The retro-inspired design and clean, minimalist vibe made it an instant favorite, blending vintage charm with modern appeal.
550 in white with raincloud, $109.99 (approx. P6400), NEW BALANCE, newbalance.com
327
A bold addition to the New Balance lineup, the 327 made its debut in 2020 and immediately turned heads. With its oversized "N" logo and sleek, angular shape, this model offers a contemporary twist on archival designs, making it perfect for those who want their sneakers to stand out.
327 in black with white and mineral red, $99.99 (approx. P5800), NEW BALANCE, newbalance.com
9060
One of the newer silhouettes, the 9060 brings a futuristic edge to the New Balance collection. Its exaggerated soles and chunky design appeal to those who love a dramatic, fashion-forward sneaker that doesn’t compromise on comfort.
9060 in sea salt with concrete and metallic silver, $149.99 (approx. P8700), NEW BALANCE, newbalance.com
Where to Shop New Balance in the Philippines
Hunting for your next pair of New Balance kicks? You’re in luck—the brand is easily accessible across the Philippines, offering plenty of options to suit your style.
You can easily find New Balance sneakers in the Philippines. Visit their official stores in malls like SM Megamall, Glorietta, and Robinsons Magnolia to check out their latest collections and classic styles. For online shoppers, the New Balance Philippines website offers nationwide delivery. You can also shop for authentic products on e-commerce platforms like Zalora and Lazada.
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