On Wednesday, February 26, Calvin Klein unveiled its latest campaign featuring Mingyu of SEVENTEEN. Showcasing the brand’s newest denim collection, the South Korean rapper embodies effortless sophistication in a series of striking visuals and a fashion film.
LOOK: SEVENTEEN's Mingyu Stars in Calvin Klein's Spring 2025 Denim Campaign
Lensed by Shanghai-based photographer Leslie Zhang, the campaign encapsulates Calvin Klein’s signature fusion of youthfulness and modern minimalism. Mingyu brings this ethos to life in a selection of relaxed yet put-together looks, pairing classic denim with the brand’s iconic logo tees. Throughout the campaign, he styles the 90s Straight Jeans in three distinct ways, demonstrating the collection’s versatility and timeless appeal.
In the first ensemble, Mingyu takes on the denim-on-denim look, wearing monogram-print jeans with the coordinating 90s Allover Monogram Trucker Jacket, punctuated by a glimpse of black Icon Cotton Stretch Boxer Briefs peeking through.
Another outfit sees him in a crisp white tee and denim pairing. The 90s Straight Jean, now in a lighter wash, is matched with the Relaxed Vertical Logo Tee—a classic crew neck featuring the Calvin Klein logo stamped in red across the back.
For the final look, Mingyu opts for an all-black combination, styling black-wash denim with the Relaxed Fit Archive Logo Tee. Layered over the ensemble is the medium wash Icon Trucker Jacket, a versatile staple that lends a contemporary edge to an off-duty outfit.
SHOP: The Exact Pieces Mingyu Wore for Calvin Klein's Spring 2025 Denim Campaign
90s Allover Monogram Denim Trucker Jacket, $189 (approximately P10,942), CALVIN KLEIN, calvinklein.com
Vertical Logo Graphic Classic T-Shirt in Brilliant White, $59 (approximately P3415), CALVIN KLEIN, calvinklein.us
90s Straight Jeans in Black Fog, $149 (approximately P8626), CALVIN KLEIN, calvinklein.us
80s Icon Denim Trucker Jacket in Faded CK Blue, SGD 349 (approximately P14,363), CALVIN KLEIN, calvinklein.com.sg
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