H&M's designer collaborations never fail to have everyone buzzing with excitement! And to our delight, shortly after H&M Studio's S/S24 launch, the Swedish fashion giant has swiftly followed it up with an official announcement of its much-awaited partnership with the dynamic label Rokh.
LOOK: H&M Teams Up with Rokh for Its Next Designer Collab
Known for its innovative twists on everyday staples, Rokh, led by Korean designer Rok Hwang, brings a fresh and playful approach to H&M's global stage.
Launching both in-store and online on April 18, 2024, the Rokh H&M collection is set to inject a dose of off-beat elegance into wardrobes worldwide. From versatile double-layer trench coats to quirky detachable-hem dresses, the collection offers a range of pieces designed for personalization, including flattering corset-style pieces and chic office-inspired accessories like bags and statement jewelry.
Ann-Sofie Johansson, H&M's creative advisor and head of design womenswear, can't contain her excitement about sharing Rokh's curated selection with H&M's diverse audience. “Rokh is at the forefront of a new wave of Korean designers whose conceptual yet wearable clothes are captivating fashion right now. We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them,” she says.
Meanwhile, Rok Hwang, the creative force behind Rokh, is thrilled about the collaboration, eager to bring his vision to a broader audience. With this collection, he hopes to introduce more people around the world to Rokh's unique style. He shares, "Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M.”
SHOP: Rokh H&M Collection
See some of the pieces we can't wait to shop from the collection, with prices ranging from P1,990 for the t-shirts to P15,990 for the coats.
The Rokh H&M collection will be available in the Philippines at Ayala Greenbelt and at hm.com starting April 18, 2024.
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