It's safe to say Pia Wurtzbach has cemented her place in the global fashion scene.
This year alone, the former Miss Universe has amassed a series of prestigious accolades from top industry figures. From gracing the iconic L'Oreal Le Défilé runway to becoming the first Filipina named a "friend of the house" of Bulgari and being honored as the EMIGALA's "Global Fashion Influencer of the Year," Pia's ascent to sartorial stardom shows no signs of slowing down.
Most recently, a report by Launchmetrics–a data-driven brand performance cloud–revealed that the 35-year-old model-actress generated an impressive Media Impact Value (MIV) of $61.8 million (around P381.2 million) during New York Fashion Week Spring/Summer 2025, which ran from September 6 to 11, 2024.
READ: Pia Wurtzbach Is Hailed as Overall Top Celebrity During New York Fashion Week Spring/Summer 2025
The report, entitled "Spring/Summer 2025 Fashion Week: Data and Insights by Launchmetrics," analyzed voice and channel trends across Instagram, YouTube, and TikTok during New York Womenswear Fashion Week Spring/Summer 2025. Notably, the Philippines emerged as a top-performing region, alongside the United States and South Korea—a key insight that was attributed largely to Pia's attendance at the event.
According to the report, Pia generated a total MIV of $61.8 million, or roughly P381,228,400, placing her number one on the list. The model-actress surpassed other international celebrities such as American rapper NLE Choppa and Lee Know of the K-pop group Stray Kids.
Launchmetrics noted how celebrity presence was an important factor in boosting a brand's online presence during the event– which Pia significantly contributed to. "Pia Wurtzbach’s presence had a significant impact on the show’s performance, generating $1.4M for Carolina Herrera, $1.24M for COS, and $1.2M for Tommy Hilfiger," the report read.
This isn’t the beauty queen’s first time on the leaderboard. During Milan Fashion Week Fall/Winter 2024 in February, Pia brought in an MIV worth $5.4 million, or approximately P303.5 million. Meanwhile, during MFW Spring/Summer 2024 in September 2023, the then-fashion newcomer generated $3.4 million in media impact value or approximately P192 million.
Read the full Launchmetrics report here.
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