Skechers Philippines officially launches Pia Wurtzbach as its newest ambassador. This comes after the sportswear brand tapped Nadine Lustre as the ambassador of their D-Lite sneakers last 2018.
Pia was welcomed by the sportswear and lifestyle brand earlier this October with a grand event held at TriNoma in Quezon City.
READ: Pia Wurtzbach Is the New Ambassador of Skechers
Skechers Philippines Launches Pia Wurtzbach as Their Newest Brand Ambassador
Suzette Pasustento, country manager of Skechers Philippines, expresses how Pia perfectly embodied what they were looking for in their newest ambassador. "Skechers has placed particular importance and investment in the Philippines, and as we continue to build our business in the market, we felt the time was right to have a Filipino that embodies both the country and the brand’s culture," she said.
Suzette went on, highlighting how Pia's various disciplines have made her the most well-rounded individual to represent The Comfort Technology Company. "Pia's influence across many areas along with her dedication to an active lifestyle aligns with our brand’s diverse ethos," she stated. "We look forward to working with Pia to inspire others to take that first step with Skechers and realize their full potential."
Pia Wurtzbach on Her Must-Have Skechers Footwear
Pia is nothing but grateful for the honor, especially given how seamlessly Skechers integrates into her career.
"When I'm constantly on the go, I want to be comfortable. That's the real me. Of course, I love fashion. I love dressing up and I love trying on different looks, but I always go back to my old self, [which is all about] comfort and practicality, but also being stylish," she says. To achieve this balance between practicality and style, she reaches for her Skechers Hands Free Slip-ins, a pair of sneakers that eliminates the need to bend down in order to tie shoelaces
"Having the right pair of shoes is really important. The Skechers Hands Free Slip-ins are so light. When I started running in marathons two years ago, that's when I started noticing how shoes are made and what works for me," Pia shares, recounting her experience participating in the New York City Marathon.
She adds that her fave Skechers pair also made it to her luggage during her recent fashion week jaunts. She shares, "When we were at fashion week, I also had my Skechers with me the whole time. It was so easy to just run here and there. It's so important that you're quick."
SHOP: Pia Wurtzbach's Exact Skechers Sneakers
As the name suggests, the Skechers Hands Free Slip-ins are designed to be worn just by simply slipping them in. They make use of alternative closures and flexible knit materials, which ensure both comfort and practicality. Shop Pia's pink-tastic pick below:
Hands Free Slip-Ins, approximately P5,213.38, SKECHERS, ph.skechers.com
Check out the full catalog of Skechers Hands-Free Slip-ins here.
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