Pia Wurtzbach and Heart Evangelista have once again demonstrated their star power, amassing millions in media value during the recently concluded Paris Haute Couture Week.
Pia Wurtzbach and Heart Evangelista Named Top Influencers at Paris Haute Couture Fashion Week
Launchmetrics lists Pia and Heart as the top evangelists of fashion and beauty at the Haute Couture Fall/Winter 2024-2025 in Paris, France, according to a report by Envi Media dated July 12, 2024.
According to its official website, Launchmetrics specializes in influence analytics for the fashion, lifestyle, and beauty sectors.
Utilizing its proprietary Media Impact Value (MIV) algorithm, Launchmetrics assesses both quantitative and qualitative data to measure the media impact of influencer marketing on-brand images.
According to the report, Pia ranked first on the list, accumulating USD 5.1 million in MIV, equivalent to approximately P297,312,150, with her presence at Haute Couture Fashion Week.
She attended the shows of designers Stephane Rolland, Zuhair Murad, Elie Saab, and Tony Ward, among many others.
Heart, a Haute Couture week regular, secured the second spot, amassing USD 3.4 million in MIV or approximately P198,221,700.
Heart attended prestigious fashion shows, including those by Schiaparelli, Tamara Ralph, Zuhair Murad, and Giambattista Valli, among many others.
Securing third place was the South Korean singer and actress Jisoo, who generated USD2.8 million in MIV or approximately P163,339,400.
During her time at Haute Couture Fashion Week, Jisoo only had two Instagram posts.
According to Envi Media's report, Jisoo also accumulated an extra USD 5.8 million from "echo" mentions, achieving a total impact of 8.6 million in MIV®.
As described on Launchmetrics' website, "echo" denotes an influencer's ability "to generate reactions in the audience through their publications on a specific subject."
Rounding out the top five were Indian entrepreneur and actress Preity Zinta with USD 1.3 million in MIV and Kazakh actress Zarina Yeva with USD 910,000 in MIV®.
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