On Tuesday, June 18, Italian high jewelry brand Bulgari announced Pia Wurtzbach as one of their official ambassadors. "We are proud to welcome, model, actress, and philanthropist Pia Wurtzbach in the Bulgari family," the house shared through a press statement via Instagram Stories.
LOOK: Pia Wurtzbach Is Named as Bulgari's House Ambassador
Prior to the prestigious appointment, Pia made several appearances at global fashion events donning pieces from the brand. In March, the multihyphenate was present at the launch of Bulgari Studios in Seoul, South Korea, where she was spotted alongside international stars like BLACKPINK's Lisa and SEVENTEEN's Mingyu. A burgeoning fixture at fashion weeks and international red carpets, Pia also frequently elevates her opulent, Filipino-made ensembles with Bulgari jewelry.
What does it mean when someone becomes part of the "Bulgari family?"
Her role as house ambassador signals a long-standing partnership between her and the brand. Historically, Pia is the house's first ambassador who hails from the Philippines, marking a groundbreaking feat for the Filipino fashion scene at large.
Congrats, Pia!
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