Pia Wurtzbach just added another global milestone to her portfolio! On Thursday, February 13, German luxury brand BOSS debuted its BOSS One Bodywear collection, marking the brand’s inaugural foray into underwear campaigns. Fronting the project was English football icon David Beckham, who confidently donned black boxers in a series of moody images.
To amplify the collection's digital presence, BOSS recruited a diverse roster of personalities from all over the world for the #BeYourOwnBOSS initiative, including South Korean actor Seo In Guk, NFL star Patrick Mahomes, Australian singer Cody Simpson—and of course, our very own Pia Wurtzbach.
LOOK: Pia Wurtzbach Joins Global A-listers for BOSS' Underwear Campaign
In images posted by BOSS on Instagram, the Filipina-German beauty exudes effortless class in a crisp white tank top paired with black boxers from the brand's latest collection. Enhanced by a feline-like smize and hair styled into a voluminous boudoir-esque blowout, Pia was a sultry vixen as she fronted the campaign. "Redefine allure with the power of BOSS ONE," the brand wrote in the caption.

The international campaign was joined by 26 personalities from different parts of the world, comprised of a mix of athletes, actors, singers, and models. Among the expansive lineup, Pia was one of the three women to be part of the project.
In addition, the beauty queen was the sole representative to hail from Southeast Asia.


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