Sneakers are probably the one shoe trend that ties everyone together—not only because of style, but because of comfort. No matter your social status, chances are, there's a pair of sneakers inside your closet.
Case in point: We noticed business tycoon Philip Laude rocking sneakers on the regular during his travels, and we’re convinced they might just be the next "it" shoes to wear.
The Exact Sneakers Philip Laude Wears on Repeat
During Philip's family trips to America, Japan, the Czech Republic, and Greece, the Candyman scion wore only one pair of sneakers–the Cloudswift 3.



Manufactured by Swiss sportswear company On, these sneakers incorporate CloudTec technology and dual-density Helion superfoam. This design provides a cushioned landing and a firm push-off, minimizing impact on the feet for exceptional comfort.
What is On?
On was co-founded in 2010 by athlete and Swiss Ironman champion Olivier Bernhard. Despite having existed for over a decade, the brand only began to gain traction in recent years, especially after they collaborated with Loewe in 2021. They’re best known for their CloudTec technology allowing for the most comfortable walking and running experience. Some of their most popular styles include the Cloudsurfer, Cloudflow, and Cloudswift (the ones we spotted on Philip), and have successfully gone up against other sports giants.
How Much is the On Cloudswift 3?
The On Cloudswift 3 costs $160 a pair, which is approximately P9,335. The mere fact that he opted to wear these shoes repeatedly goes to show what a practical spender Philip is, and how comfy these shoes are!

Cloudswift 3 in Black and White, $160 (approx. P9335), ON, on.com
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