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NewJeans' Haerin Takes Center Stage in the Denim Dior Oblique Campaign

The new line includes a selection of Dior's iconic bags rendered in denim.
NewJeans' Haerin Takes Center Stage in the Denim Dior Oblique Campaign
PHOTO: Tanya and Zhenya Posternak, courtesy of Dior
The new line includes a selection of Dior's iconic bags rendered in denim.

Dior's creative director Maria Grazia Chiuri is redefining the essentials of a woman's wardrobe with the launch of the Denim Dior Oblique line. The French luxury fashion house's new collection introduces a unique jacquard denim, characterized by a delicate washed vintage effect and featuring the iconic Dior Oblique motif in a gradient of hues from dark blue to white.

newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
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LOOK: Haerin of NewJeans for the Denim Dior Oblique Campaign

The collection was unveiled through an exclusive photo shoot with Dior ambassador Haerin, set against the vibrant backdrop of New York City. The NewJeans singer was clad in elevated casual looks from the Denim Dior Oblique line, making a case for the versatility and elegance of pieces.

newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
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newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
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The Denim Dior Oblique line includes a selection of standout bags, each crafted from the innovative fabric. Highlights of the collection feature the Dior Book Tote, the timeless Saddle bag, the Dior Toujours, and the East-West and Mini Vanity models from the 30 Montaigne line. Each piece embodies Dior's signature style while introducing a fresh, contemporary twist.

newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
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newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
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The photo shoot captures Haerin navigating the iconic streets of New York, presenting the bags in a series of captivating images that play with light and shadow. These photos, lensed by Tanya and Zhenya Posternak, not only highlight the intricate details and craftsmanship of the bags but also evoke the multifaceted spirit of Dior’s latest creations.

newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior
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newjeans haerin for dior denim
Tanya and Zhenya Posternak, courtesy of Dior

Dior boutiques in the Philippines are located in Greenbelt 3 and Solaire.

SHOP: Bags from the Denim Dior Oblique Collection

denim dior saddle bag
Dior
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Saddle Bag with Strap, P265,000, DIOR, Greenbelt 3 & Solaire

dior denim book tote
Dior

Large Dior Book Tote, P210,000, DIOR, Greenbelt 3 & Solaire

dior denim vanity case
Dior
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30 Montaigne Mini Vanity Case, P160,000, DIOR, Greenbelt 3 & Solaire

dior denim east west bag
Dior

30 Montaigne East-West Bag with Chain, P210,000, DIOR, Greenbelt 3 & Solaire

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