It’s official– NewJeans is taking the fashion world by storm. On Tuesday, September 24, American retail giant Calvin Klein unveiled the five-member ensemble as the new faces of its Fall 2024 campaign. Closing out this season’s series, NewJeans now joins a star-studded roster of South Korean brand ambassadors, which includes the likes of BTS’ Jungkook, SEVENTEEN's Mingyu, actress Greta Lee, and singer-actor Cha Eun Woo.
LOOK: NewJeans Stars in Calvin Klein's Fall 2024 Campaign
Lensed by photographer Gordon von Steiner, the campaign captures NewJeans in Calvin Klein’s signature denim and essential seasonal pieces. “We are so excited to be starring in a Calvin Klein campaign,” the group shared in a press release. "It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles."
With a focus on the group’s playful, youthful energy, the campaign styling taps into '90s nostalgia. The members sport a range of denim silhouettes, from barrel to wide and straight-leg cuts, paired with Calvin Klein's iconic monogram tees in cropped and boxy fits. Layered with relaxed outerwear like puffer coats and denim jackets, the collection brings a retro twist to modern streetwear.
SHOP: Must-Have Pieces From Calvin Klein Fall 2024 Campaign, as Seen on the NewJeans Members
The latest addition to the brand's Fall 2024 lineup, as seen on the NewJeans members, is set to hit stores by September 27. Pieces from the collection will be available at select Calvin Klein stores, only while supplies last.
On Minji: Denim Mini Skirt, $69.30 (approximately P3488), CALVIN KLEIN, calvinklein.com
On Hanni: Monogram Logo Tee in Forever Blue, $31.20 (approximately P1747), CALVIN KLEIN, calvinklein.com
On Danielle: 90s Trucker Jacket, $229 (approximately P12,822), CALVIN KLEIN, calvinklein.com
On Haerin: Stretch Poplin Relaxed Fit Button-Down Shirt in Brilliant White, $76.30 (approximately P4272), CALVIN KLEIN, calvinklein.com
On Hyein: Classic Denim Trucker Jacket in Ink, $79.20 (approximately P4434), CALVIN KLEIN, calvinklein.com
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