ICYMI: Maison Kitsuné has arrived on Philippine shores. Established in 2002 by Gildas Loaëc and Masaya Kuroki, the Kitsuné lifestyle brand is renowned for seamlessly blending fashion, music, art, and even coffee. "We wanted to build a business that reflected our Art de Vivre," the founders shared on their official website, "Kitsuné is above all story of passions, ambitions, and the desire to start doing."
What is Maison Kitsune?
With its versatile and contemporary clothing pieces, the Maison Kitsuné fashion brand often incorporates a playful mix of French and Japanese influences. This Tokyo-meets-Paris approach creates a distinct look that balances tailoring with streetwear, form with function, and comfort with style. Its fox logo, after all, is a nod to the Japanese "kitsune," which symbolizes adaptability and cleverness—a direct reflection of the brand's dynamic design approach.
LOOK: Maison Kitsune Opens First Philippine Store at Shangri-La Plaza Mall
True to its signature French-Japanese aesthetic, Maison Kitsuné's first Philippine boutique features clean lines, minimalist interiors, and a touch of whimsy. Natural elements like wooden walls and a jute rug add zen vibes to the area, while marble and gold details bring a quiet elegance to the space. The unexpected pop of fox engraved on door handles completes the atmosphere.
At the front and center are the Spring/Summer 2024 collection and its staple Iconics collection that presents everyday basics in a cool and elevated way.
This season also introduces the brand's latest line: Baby Fox. Bold yet feminine, the Baby Fox line offers sweet and vibrant looks that range from dainty pastels to saturated hues, exuding urban casualness even on the classic preppy knits.
WATCH: Preview Goes to Maison Kitsuné
Maison Kitsuné is located at Level 3, Main Wing, Shangri-La Plaza Mall, Mandaluyong City, Philippines
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