Spanish luxury fashion house Loewe has named Wang Yibo as its new Global Brand Ambassador. Known for his standout performances in film, TV, and music, as well as his distinct sense of style, the Chinese actor, singer, and professional motorcycle racer will bring his diverse talents to the renowned fashion house.
LOOK: Wang Yibo for Loewe
Wang Yibo had made his debut as Loewe's ambassador at the brand’s Spring/Summer 2025 men’s runway show in Paris. This partnership highlights his multifaceted skills as a perfect fit with Loewe's innovative fashion vision.
“I’m so excited that Wang Yibo is joining the LOEWE family. Not only has he achieved global recognition as a singer and dancer, he’s also exploring new territories including acting, motorcycle racing, and fashion—we love this multifaceted approach to creativity and how much it resonates with LOEWE’s own prismatic identity,” said Loewe’s Creative Director Jonathan Anderson.
Wang Yibo expressed his enthusiasm, stating, “For me, LOEWE represents a relentless pursuit of craftsmanship and bold aesthetics. Jonathan Anderson infuses the collections with so much humor from everyday life while drawing inspiration from the art world, which creates a really unique visual language. I’m looking forward to joining LOEWE and creating many more remarkable moments together.”
Wang Yibo has earned acclaim in various fields, including a nomination for Best Supporting Actor at the 36th Golden Rooster Award and Best New Actor at the 17th Asian Film Awards for his role in Er Cheng’s 2023 thriller Hidden Blade. He also serves as the Paris 2024 Olympic Qualifier Shanghai Promotion Ambassador.
Loewe, founded in Spain in 1846, has been a key player in the luxury fashion industry for over 176 years. Under the leadership of Jonathan Anderson since 2013, the brand has focused on craft and culture with a playful approach to fashion. Loewe’s vibrant designs and leather craftsmanship continue to set it apart.
In the Philippines, Loewe is available at Shangri-La Plaza Mall East Wing, Greenbelt 3, and NUSTAR Resort and Casino, exclusively distributed by Stores Specialists, Inc.
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