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Unpuzzling the Loewe Puzzle Bag: What Is It and What Makes It So Iconic?

The unique tote is loved by many, from Beyonce and Sienna Miller, to Heart Evangelista and Kylie Verzosa.
Unpuzzling the Loewe Puzzle Bag: What Is It and What Makes It So Iconic?
PHOTO: Instagram/stephyaparici, kylieverzosa
The unique tote is loved by many, from Beyonce and Sienna Miller, to Heart Evangelista and Kylie Verzosa.

Several things come to mind when one thinks of Loewe. The zany shoes that have balloons or egg shells for heels? Yes. The woven basket bag that's become a must-have for beach babes everywhere? Indeed. The plain white tank top that has a little anagram stitched upfront? Absolutely.

All of these are hallmark pieces of the Spanish luxury house and are representative of its unique and fresh perspective on fashion. Though, perhaps one of the most iconic originals from the label has got to be the Loewe Puzzle bag. Unassuming at first, the designer arm candy has become synonymous with Loewe since its release almost a decade ago. Ahead, we run down everything you need before purchasing one for yourself. (Spoiler: You definitely should!)

loewe puzzle bag
PHOTO BY Loewe
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What Is the Loewe Puzzle Bag?

The Puzzle is an origami-inspired piece that offers functionality, personality, and utmost stylishness. It's a roomy carrier that's distinguished by its hemlines that create a geometric pattern, similar to how puzzle pieces converge together on a board. Available in various sizes and colors, it can come as a handbag, a tote bag, a fanny pack, and more.

loewe puzzle bag
PHOTO BY Loewe
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The History of the Loewe Puzzle Bag

After assuming the seat of creative director in 2013, Jonathan Anderson was tasked with introducing a new model that can become Loewe's next it-bag. The Puzzle made its debut in the brand's S/S 2015 men's collection, and eventually found it's way to the girl's section, too. It's angular silhouette, juxtaposed by its relaxed structure, were indicative that it was a brainchild of Jonathan's, as these were apparent characteristics in pieces from his eponymous label.

loewe puzzle bag
PHOTO BY Loewe
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Jonathan seeked to find a new way to build a bag, experimenting with its structure and form. "It was about deconstructing a conventional bag to create a flat object with a tridimensional function," he said in an interview.

One can expand the capacity of a Puzzle given it's tender and malleable material. Though, this doesn't sacrifice it's physical integrity, as each one is crafted from premium leather right in Madrid, the birthplace of Loewe. In a way, it's a tribute to how the fashion house started as a company for leather goods.

How Much Is the Loewe Puzzle Bag?

Depending on the style, size, and design you fancy, a Puzzle can cost anywhere from P100,000 to upwards of P200,000. It's most well-known iterationthe cuboid-shaped carrier—can be worn in a total of four ways: as a shoulder bag, a crossbody, a top-handle, or as simple clutch. It comes with strap that can easily be added for convenience. We'd consider that a bang for your buck!

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loewe puzzle bag
PHOTO BY Loewe

Small Puzzle Bag in Satin Calfskin, P212,300, LOEWE, loewe.com

loewe puzzle bag
PHOTO BY Loewe
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Small Puzzle Bumbag in Classic Calfskin, P131,800, LOEWE, loewe.com

loewe puzzle bag
PHOTO BY Loewe

Puzzle Fold Tote in Shiny Calfskin, P113,500, LOEWE, loewe.com

loewe puzzle bag
PHOTO BY Loewe
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Mini Puzzle Fold Tote in Shiny Calfskin, P87,800, LOEWE, loewe.com

loewe puzzle bag
PHOTO BY Loewe

Cropped Puzzle Fold Bag in Shiny Calfskin, P95,200, LOEWE, loewe.com

Local Celebrities Wearing the Loewe Puzzle Bag

With its one-of-a-kind silhouette and undeniable practicality, it's no wonder that many style stars have copped a Puzzle of their own. For inspo on how to rock it, check out our local celebrities' 'fits below.

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1. Heart Evangelista

Are we surprised that Heart Evangelista has her hands on this it-bag? In particular, she has an orange one that's personalized by a gray accessory hinged on its hook. A very welcome pop of color to her OOTDs!

loewe puzzle bag
PHOTO BY Instagram/iamhearte

2. Angelique Manto

A chocolate brown Puzzle fits right in Angelique Manto's sleek all-neutral aesthetic. Its geometric form goes right along with her structured corset top and maxi skirt combo.

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loewe puzzle bag
PHOTO BY Instagram/angeliquemanto

3. Tricia Gosingtian

In an episode of Designer Favorites, OG blogger Tricia Gosingtian revealed that she bought her gray Puzzle on a whim, but she certainly doesn't regret doing so. We totally agree, as it was the perfect tote to jazz up her simple weekend look.

loewe puzzle bag
PHOTO BY Instagram/tgosingtian
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4. Max Collins

Max Collins definitely knows how to don her Puzzle, teaming it with a strapless denim dress and sharp black booties.

loewe puzzle bag
PHOTO BY Instagram/stephyaparici

5. Sofia Andres

For a touch of daintiness, Sofia Andres decided to pair her black Chris Nick dress with a bubblegum pink version of the Puzzle.

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loewe puzzle bag
PHOTO BY Instagram/stephyaparici

6. Kylie Verzosa

In one of their more recent presentations, Loewe introduced cartoon-inspired designs of its iconic models, the Puzzle included. Kylie Verzosa couldn't resist copping this cool pixelated number, modelling it with a fuss-free sando and black trousers.

loewe puzzle bag
PHOTO BY Instagram/kylieverzosa
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