During the 2024 Paris Olympics in July, South Korean sharpshooter Kim Ye Ji quickly captured hearts worldwide. Known for her effortless “aura” and precise one-handed shooting technique, the 32-year-old athlete became the talk of the internet after a video of her "cooly" shattering the world record in the pistol category circulated.
Months after securing a silver medal in the Olympics, Kim’s star power continues to soar. Not only is she set to make her acting debut in an upcoming drama, she was also recently named as Tesla Korea’s first-ever brand ambassador. This time around, the sports star takes on the world of fashion, having just starred in Balenciaga's latest campaign.
LOOK: Kim Ye Ji Stars in Balenciaga's "This is a Balenciaga Campaign" Campaign
Called the "This is a Balenciaga Campaign," the series sees international style personalities, including singer Kim Petras and model-athlete Romeo Beckham, clad in pieces from the brand's Spring 2025 collection. Shot by celebrated German photographer Juergen Teller along the streets of Paris, Kim Ye Ji joins the campaign channeling her signature cool girl aura anew.
In one striking shot, Kim leans effortlessly against a red velvet chair, exuding nonchalance in a black acid-wash denim bomber jacket and cut-out jeans. She completes the look with sleek black booties and Balenciaga’s ever-iconic City Bag.
SHOP: The Exact Pieces Kim Ye Ji Wore in the “This Is a Balenciaga Campaign” Campaign
Want to take cues from the cool sports star? See the exact pieces she wore in the Balenciaga campaign below.
Women's Bomber Jacket in Blue, $3050 (approximately P179,765), BALENCIAGA, balenciaga.com
Women's Le City Medium Bag in Black, $2850 (approximately P167,977), BALENCIAGA, balenciaga.com
Cargo Pants in Black, $2290 (approximately P134,971), BALENCIAGA, balenciaga.com
Women's Avenue 110mm Boot in Black, $1800 (approximately P106,091), BALENCIAGA, balenciaga.com
Get a closer look at the full campaign here.
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