The internet’s newly minted fashion girls are the freshest faces of Fendi. On Thursday, April 3, the storied Italian house unveiled its latest digital campaign Fendi For Yourself, fronted by Gen Z pop group KATSEYE and TikTok sensation Nara Smith.
LOOK: Fendi's Digital Campaign Starring KATSEYE and Nara Smith
The campaign casts a spotlight on two of Fendi’s most celebrated handbag silhouettes: the Baguette and the Peekaboo.
Since its inception in 1997, the Baguette has become a cultural mainstay, swinging from the shoulders of fashion’s most influential names. Immortalized by Sarah Jessica Parker’s iconic portrayal of Carrie Bradshaw in Sex and the City, the compact, rectangular bag quickly ascended to cult status. Over the decades, it has been reimagined in countless textures and shades, with each iteration echoing its playful, bold, and inherently youthful identity.
In contrast, the Peekaboo stands as a paragon of timeless elegance. Conceived with “the empowered woman” in mind, the structured top-handle design—with its clean lines and enduring silhouette—epitomizes lasting luxury, a testament to Fendi’s commitment to heritage and craftsmanship.
Presented through a fashion film and a series of stills, the campaign champions individuality and the expressive power of personal style, brought to life through these two iconic bags. Featuring Nara Smith, model Jordan Daniels, and global pop ensemble KATSEYE, the film stages a playful rivalry: “Are you more Baguette? Or more Peekaboo?”
SHOP: The Exact Fendi Bags Spotted on KATSEYE and Nara Smith
On Manon: Baguette Light blue nappa leather bag, €3000 (approximately P188,154), FENDI, fendi.com
On Lara: Baguette White nappa leather bag, €3000 (approximately P188,154), FENDI, fendi.com
On Sophia: Baguette Yellow nappa leather bag, $3750 (approximately P214,464), FENDI, fendi.com
On Yoon Chae: Peekaboo ISeeU Small in Sage Green, $5900 (approximately P337,423), FENDI, fendi.com
On Daniela: Peekaboo Mini in Light blue Selleria, £3800 (approximately P277,880), FENDI, fendi.com
On Megan: Peekaboo ISeeU Small in Beige, $5700 (approximately P277,880), FENDI, fendi.com
On model Jordan Daniels: Baguette Bag embroidered with green sequins and rhinestones, $4400 (approximately P251,679), FENDI, fendi.com
On Nara Smith: Peekaboo ISeeU Small Camellia interlace leather bag, $4800 (approximately P360,359), FENDI, fendi.com
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