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What Is the Brand "JW Pei" and Why Do Cool Fashion Girls Love It?

It's the new accessible "it" brand you need to know about!
What Is the Brand "JW Pei" and Why Do Cool Fashion Girls Love It?
PHOTO: Instagram/yassipressman, jwpei_official
It's the new accessible "it" brand you need to know about!

There are now plenty of "accessible" fashion brands that offer essentials for gals and guys looking to elevate their 'fits. Today, we're introducing you to JW Pei, a newcomer to the style scene that offers chic bags worthy of your obsession.

jw pei fashion brand
Emily Ratajkowski with a JW Pei bag
PHOTO BY Instagram/emrata
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What is JW Pei?

The Los Angeles-based label puts an emphasis on creating pieces that are "accessible, effortless, and empowering." Primarily known for their minimalist yet unique line-up of totes, JW Pei aims to be the defining punctuation mark to any wearer's OOTD. Sustainability is at the core of the brand, with their pieces made partly of vegan leather and fabric derived from recycled plastic bottles.

jw pei fashion brand
PHOTO BY Instagram/jwpei_official
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The History of JW PEI

A shared endeavor between husband and wife duo Yang Pei and Stephanie Li, the brand first rolled out its maiden collection in 2018. In a previous interview, Stephanie expressed that the two of them "felt that the fashion industry needed something sustainable, desirable, and inclusive." Sooner than later, their products were found in the clutches of style icons like Hailey Bieber, Gigi Hadid, Emily Ratajkowski, and more.

jw pei fashion brand
Hailey Bieber carrying a JW Pei bag
PHOTO BY Instagram/whowhatwear
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With its rising popularity, JW Pei became an emerging contender in the luxury bag market, and has since become a regular sight at fashion weeks, magazine spreads, and high-street brunches. The brand has transitioned with the seasons, regularly releasing fresh collections of bags, shoes, and other accessories targeted at the "modern woman" they seek to dress.

JW Pei's Most Popular Bags

1. Gabbi Handbag

jw pei fashion brand
PHOTO BY JW Pei
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Gabbi Ruched Hobo Handbag, P5000, JW PEI, jwpei.com and Zalora

Be honest: You've seen this bag before. The Gabbi actually comes in a myriad of colors, as all JW Pei pieces do, but its verdant green iteration remains to be the most popular. The ruched handle is soft to grab onto, and the magnetic clasp on its body ensures your essentials are in check.

2. Joy Shoulder Bag

jw pei fashion brand
PHOTO BY JW Pei
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Joy Shoulder Bag, P5000, JW PEI, jwpei.com and Zalora

A slightly more formal option the brand offers is the Joy. Its horizontal silhouette and gold hardware imbibe a certain classiness, yet it retains a fun energy with its curved bottom.

3. FAE Top Handle Crossbody Bag

jw pei fashion brand
PHOTO BY JW Pei
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FAE Top Handle Crossbody Bag, P5000, JW PEIjwpei.com and Zalora

JW Pei's entry to the petite micro-bag trend is the FAE, a reptilian skin piece that can become a crossbody with a detachable strap. It may not fit as much as the other totes, but it still packs a punch with its exotic leather design!

4. Maze Crossbody Bag

jw pei fashion brand
PHOTO BY JW Pei
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Maze Crossbody Bag, P7200, JW PEIjwpei.com and Zalora

The Maze is what you reach for when you want a simple and straightforward piece that still has some character to it, thanks to its chunky weaved exterior. It's meant to be worn as a crossbody, but we see no reason why it can't be hand-held as a clutch for evening affairs. It may have a higher price tag than other JW Pei pieces, but the craftsmanship alone surely makes it a worthy purchase.

5. Abacus Top Handle Bag

jw pei fashion brand
PHOTO BY JW Pei
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Abacus Top Handle Bag, P5000, JW PEI, jwpei.com and Zalora

One of the newest additions to JW Pei's roster is the Abacus, a quirky round-shaped tote with two color-complementing rings looped through its handle. It's a spacious carrier that will certainly spark conversations with its charming, off-kilter appeal.

Local Style Stars Wearing JW Pei Bags

Given its casual chicness and accessible bang-for-your-back factor, it's no surpise that JW Pei has entered the wardrobes of Filipina style stars. See how they style their bags below:

1. Yassi Pressman

During a vacay last July, Yassi Pressman packed an eye-candy wardrobe that was perfect for the Spanish summer. For one of her looks, she went for some color-blocking with an orange silk dress, a blue blazer, and a green Gabbi.

jw pei fashion brand
PHOTO BY Instagram/yassipressman
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2. Andrea Torres

On one of her off-duty days, Andrea Torres brought out the earthy tones of her bodycon frock with the viral green bag on her shoulder.

jw pei fashion brand
PHOTO BY Instagram/andreaetorres

3. Andrea Brillantes

Another Andrea who's a JW Pei stan is Andrea Brillantes. Her bag of choice for her casual get-up was a tiny FAE in white. All neutrals, all day!

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jw pei fashion brand
PHOTO BY Instagram/blythe

3. Jaz Reyes

Jazzing up Jaz Reyes' head-to-toe white lewk was a sparkly Abacus in an adorable mini size. Big things can come in small packages, we suppose.

jw pei fashion brand
PHOTO BY Instagram/_jazreyes
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4. Ashley Garcia

The perpetually-on-trend Ashley Garcia accessorized her halter top 'fit with a Gabbi bag in a sizzling chili-red hue. It certainly spiced things up!

jw pei fashion brand
PHOTO BY Instagram/ashleyogarcia

Another JW Pei original in Ashley's collection is a black-and-white Abacus, which perfectly went with her flowy red coords.

jw pei fashion brand
PHOTO BY Instagram/ashleyogarcia
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Ready to cop a JW Pei bag of your own? They're available on the brand's official website and on Zalora.

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