Fashion weeks are not just about showcasing the latest trends on the runway—they’re also a congregation of who’s who in the fashion industry and beyond.
Much like the collections themselves, the guestlist for these events are carefully curated down to the last detail. With recent fashion weeks being graced by Filipino style stars, from fashionable actresses to elusive socialites, the big Q remains: Who, exactly, gets the coveted invitation? Read on below for the essential list!
READ: How to Get Invited to Fashion Week in Paris, Milan, London, and New York
1. Be a fashion professional
At the heart of every fashion week are the industry professionals—designers, stylists, editors, and buyers. These are the individuals who breathe life into the fashion world. Designers are the stars of the show, presenting their creations to an audience of peers and potential collaborators. Stylists and editors attend to scout for the next big trend, to get the word out to their readers, or to find the perfect piece for an upcoming photoshoot. Meanwhile, buyers, representing major retailers, are on the lookout for collections that will fly off the shelves.
2. Be a brand ambassador
Fashion weeks are not just about the clothes—they’re also a celebration of the brands behind them. Brand ambassadors, often celebrities themselves, play a crucial role in representing these brands at fashion weeks. These stars are invited not only to witness the runway spectacles, but to also add a touch of glamour and publicity. Their attendance can turn a show into a social media sensation and boost a brand's visibility globally.
3. Be a top celebrity or influencer
Fashion and celebrity have long been intertwined, and fashion weeks are no exception. A front-row seat at a major fashion show is a status symbol, and top celebrities from the worlds of film, music, and sports are often seen gracing these coveted seats.
Their influence extends far beyond the runway–what they wear to these events can become the next big trend. Influencers, with their massive social media followings, are also a crucial part of the audience, with posts that can amplify the reach of a fashion week to those around the globe.
4. Be a VIC (Very Important Customer)
While the fashion elite and celebrities dominate the front rows, fashion weeks are increasingly recognizing the importance of their consumers—those who love and purchase their creations. Very Important Customers (VICs) are often high-profile clients, loyal customers, or individuals who have a significant impact on the brand's success.
According to Business of Fashion, certain VICs have shelled out seven figures in dollars at luxury platforms like Mytheresa, while Dior’s private clients reportedly spend at least $100,000 (around P5 million) a year with the brand. Inviting them to exclusive events not only shows appreciation, but it also provides an opportunity for brands to connect directly with the people who sustain their business. It’s all about the relationships!
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