As usual, Heart Evangelista dished out one show-stopping outfit after another at Paris Fashion Week, but some of her followers shared that the actress' and style star's posts weren't appearing on their feeds — an incident that Heart previously alleged was a "shadow banning" attempt by a "third party."
Now, the actress has spoken up about what she called "dirty tactics" to prevent her content from being seen and engaged with, after fans noticed a drop in views from the actress' usual number.
Heart recently posted a reel taken by fashion and street photographer Edward Berthelot of Heart during Paris Fashion Week, where she was seen walking down the street in a dress by Cheetah Rivera.
READ: Heart Evangelista Speaks Out Against Alleged Shadow Banning Tactics On Her Social Media
"Naka shadow ban parin? Di sya lumalabas sa feed ko na," one commenter wrote.
"Yup they are trying again. I am being spammed by so many accounts that don’t follow so ig will shadow ban. Dirty tactics," Heart replied.
"I celebrate everyone to do what they love but I will not agree to this. To pull others down so you get a head start. To steal people's contacts that they worked on for years. Very bad," she added.
While not a term officially recognized by Instagram, users refer to the term "shadow banning" as when one's content is made “undiscoverable, hidden, or restricted” without their knowledge.
This is not the first time Heart has addressed the alleged shadow banning. She also spoke about it in a previous Reel during Louis Vuitton’s Spring/Summer 2024 show.
“Stolen contacts, black propaganda, hiring a [third] party to shadow ban my contents in the end will not matter, because I don’t do this for fame… I do this for love and passion [emoji],” she wrote, in response to content creator Marco Bayona.
“I will keep doing this till I’m old and gray :)” Heart’s message read. “Even if no one is looking, I will continue to express myself through fashion because this gives me happiness :)," she continued.
Keep doing you, Heart!
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