A fashion week veteran, Heart Evangelista knows that the sartorial festival has its fair share of highs and lows. In a recent YouTube video, she opened up about her hectic schedules and her thoughts on brand invitations.
Heart noted that for her, attending fashion weeks wasn't even a job—it was more of a passion for the actress-turned-style star. And despite the intense competition they come with, she wanted to be a part of it.
Heart Evangelista on Why She Started Attending Fashion Week
"The reason why I joined fashion week was because I grew up in a system where it's super competitive. When one episode of your soap opera doesn't do well in terms of rating, you're gonna be axed out. I grew up just being on this race and I entered fashion week because I love it so much. I'm very kikay or maarte. In English it doesn't sound well but I'm very vain in terms of what I wear or what," she said.
Heart desired to freely be in an environment where she could express herself through art and clothing. And that's what fashion weeks provide for her. "I entered fashion week and it wasn't a job. It was because of passion. I really went through the hard route," she claimed.
With years of experience, Heart definitely knows how to move around and work with brands. During the vlog, she explained different ways to be invited to certain fashion shows. She did most of it before—as press, as a cohort, as a buyer, as a KOL (key opinion leader), as a celebrity, and as an influencer. The most important thing, though, is that Heart gets invited as herself.
She strongly declared, "For me, it's all right. I'd rather be second. Thanks for putting me in first, but I don't mind being second or third, as long as I'm invited as myself and I have a good relationship with the brand."
She revealed that there were times she was invited as part of the press. These days, though, she tries to avoid getting invited as such, only because she knows that another person should take that slot and not her. She began narrating, "I would get invited sometimes as press. And the reason why I try not to get invited as press anymore is because because I do love the brand. If you want a relationship with them, I truly want them to know who I am. And I don't wanna take anybody's seat."
Heart continued, "Basically, I feel guilty for like taking the seat that was allotted for somebody else. Like for press, you represent the magazine. I don't mind doing that. But I don't work for the magazine."
In the simplest sense, the fashion influencer conveyed how she wanted everyone to have the equal chance of participating in fashion weeks. "Whoever is supposed to have that seat, should see it, should feel it, should hear the music. So he can be set on fire and inspired to write or edit something about the show. So, share the chair with whoever should be seated there," Heart expressed.
This story originally appeared on Cosmo.ph. Minor edits have been made by the Preview.ph editors.
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