Following a string of appearances during the Fall/Winter 2025 run of Paris Fashion Week, Heart Evangelista ranked third globally in terms of media impact value (MIV), with the global style star securing her spot alongside the world’s most influential personalities in fashion.
READ: Heart Evangelista Named Among Top Global Celebrities at Paris Fashion Week Fall/Winter 2025
According to New York-based data firm Launchmetrics, Heart generated an astounding $11.9 million in MIV—equivalent to approximately P680 million. The actress-socialite was the sole Filipino personality on the list, trailing behind Thailand’s Kornnaphat Sethratanaponh and LingLing Sirilak Kwong while surpassing K-pop star Kim Mingyu of SEVENTEEN.
Notably, celebrities from the Asia-Pacific region dominated the rankings, accounting for 86% of the total celebrity-driven MIV at Paris Fashion Week.
While Heart was the only Filipino included, the Philippines still ranked third among the highest MIV-generating countries, with a total of $14.5 million (P829 million). Her contributions alone accounted for an impressive 82% of that figure, a testament to her role in elevating the country’s presence on the global fashion stage.
This achievement is especially laudable considering that Thailand and South Korea—ranked first and second, respectively—had a larger pool of celebrities present at the event. Suffice it to say, the data underscores Heart’s formidable media influence and the weight of her presence in the international fashion circuit.
How is Media Impact Value (MIV) determined?
Despite common misconceptions, MIV does not reflect a celebrity’s actual earnings from fashion week appearances.
Developed by Launchmetrics, MIV is a “unified metric” powered by AI-driven algorithms. The system evaluates marketing efforts in fashion and lifestyle across various channels, including print, digital media, and social platforms. It considers both quantitative metrics—such as reach, engagement, ad value, and posting frequency—and qualitative aspects like content relevance, production quality, and source credibility. This holistic approach provides a comprehensive assessment of a brand or personality’s media influence.
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