Gap has teamed up with California clothing label DÔEN to launch a limited-edition collection of women’s apparel and accessories. This collaboration, launched last June 21, combines DÔEN’s feminine aesthetic with Gap’s classic styles, highlighting the theme of sisterhood.
LOOK: Gap X DÔEN Capsule Collection
Sisters Lily and Ruby Aldridge lead the campaign, showcasing their unique styles and celebrating the bond they share. The campaign, photographed by Dan Martensen, captures the joy and freedom of self-expression through fashion.
“Gap partners with brands that champion originality and use fashion as a powerful form of self-expression,” says Mark Breitbard, President and CEO of Gap. “Our collaboration with DÔEN celebrates a feminine aesthetic brought to life through some of our most-loved essentials. I can't wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way.”
Margaret Kleveland, Co-Founder and CEO of DÔEN, shared her excitement about the partnership. “The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me. We wore the brand endlessly as children.”
Katherine Kleveland, Co-Founder and CCO of DÔEN, echoed the sentiments, saying, “It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens... As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn in, and passed down—and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community.”
DÔEN, launched in 2016 by sisters Margaret and Katherine Kleveland, is a digitally-led, multi-channel fashion and lifestyle brand. Known for its thoughtfully designed collections, DÔEN focuses on celebrating womanhood and creating pieces that can be cherished and passed down through generations. The brand emphasizes sustainability and social responsibility, working with partners who share their commitment to gender and social equality, and actively supporting communities through various foundations.
SHOP: Gap X DÔEN Capsule Collection
Floral Midi Dress, P5950, Gap x DÔEN, gap.com.ph
Eyelet Midi Dress, P6950, Gap x DÔEN, gap.com.ph
Cropped Eyelet Tank Top, P3650, Gap x DÔEN, gap.com.ph
Oversized Icon Denim Jacket, P6250, Gap x DÔEN, gap.com.ph
Linen-Blend Pointelle Sweater, P4650, Gap x DÔEN, gap.com.ph
Organic Cotton Eyelet Big Shirt, P4650, Gap x DÔEN, gap.com.ph
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