When it comes to watchmaking, we often look to the Swiss for quality and luxury timepieces—think Rolex, Patek Philippe, and Omega. While most collectors wish to have these prestigious wrist candies in their collections, they fetch a steep price, and more often than not, are difficult to acquire.
Luckily, the Philippines is becoming a hub for watch enthusiasts, with local brands that beautifully blend heritage, craftsmanship, and innovation. Curious? Here’s a look at some Filipino watchmakers that are making their mark.
Filipino Watch Brands You Need to Know About
1. Makina
Danilo Villanueva’s passion for watches led to the founding of Makina in 2016, where he offers custom-made timepieces that exude a sophisticated, vintage charm. The brand's standout piece, the Uriel, is known for its distinctive round-edged square case, available in rustic bronze or polished steel. For the 2024 Olympics, Makina was selected to design a watch to commemorate the Philippines' century-long participation in the Games. You might have even seen some of their pieces on the wrists of Piolo Pascual and Lovi Poe on their 2022 drama Flower of Evil.
Uriel in Emerald Green, $750 (approx. P42,390), MAKINA, makinawatches.com
2. Ibarra
Nico Moreno's love for horology began with collecting vintage watches. He launched Ibarra in 2014 to revive the lost art of Filipino watchmaking. Their designs, such as the Mariano Automatic, merge classic aesthetics with modern technology, creating timeless pieces that celebrate Filipino heritage. In 2017, former President Rodrigo R. Duterte wore an Ibarra timepiece during one of his press conferences.
Mariano Ver. 2/MR2401WH, P20,000, IBARRA, ibarra.ph
3. 1989 Watches
Offering a perfect balance of contemporary style and classic elegance, 1989 Watches has become a go-to brand for affordable luxury. With popular collections like Breckenridge and Santorini, this brand is committed to delivering quality craftsmanship at accessible prices, making stylish timepieces available to a broader audience.
Santorini, P950, 1989 WATCHES, 1989watches.com
4. Isidore
Isidore offers minimalist designs that make a big statement. Known for their durable stainless steel cases and reliable Japanese automatic movements, Isidore’s watches, including the Redemption and Diplomat models, are crafted for those who value timeless elegance and understated style.
The Diplomat, P14,550 to P15,990, ISIDORE, isidorewatches.com
5. By Narra
As an official partner of One Tree Planted, Narra is committed to restoring the forests of the Philippines. They craft their watches using unconventional materials like Leadwood, Purpleheart wood, and Olive wood, transforming these natural elements into uniquely special timepieces.
Apollo in Leadwood and Grey, P4290, NARRA, bynarra.com
6. Raja
Raja Watch Co., founded in 2020 by Niko de Dios and Raj Khatwani, stands out with its blend of luxury and cultural significance. Raja’s timepieces are all about personalization and creativity, offering watches that honor Eastern traditions while allowing wearers to express their individuality.
The Parliament, P25,000, RAJA, rajawatch.com
7. Kawayan
Eco-consciousness meets elegance at Kawayan, a brand established in 2015 by Rex Layos and Angeli Ortega. Specializing in bamboo watches, Kawayan sources its materials locally, ensuring that each piece is as sustainable as it is stylish. These watches reflect the brand’s commitment to environmental responsibility without sacrificing aesthetic appeal.
The Kiona, P3249, KAWAYAN, kawayanph.com
8. Time Master
At just 24 years old, Brian Poe Llamanzares founded Time Master, a brand known for its bold, adventurous designs. The Poseidon collection, inspired by the Greek god of the sea, is built for those who seek adventure, offering water resistance up to 100 meters and a design that’s ready for any challenge.
Poseidon Metal Ore, P9500, TIME MASTER, timemasterwatches.com
9. KLO & Co.
Precision and elegance are the hallmarks of KLO & Co., founded by Ken Lee Ong, Bryan Chua, and Ralph Yu in 2016. Their collections, such as the Alpesailer, are meticulously crafted, ensuring each timepiece is a perfect blend of style and functionality. The sporty look isn't just for the aesthetic, as you can even wear this timepiece while skydiving or hiking up to Mt. Everest.
Alpesailer in Deep Blue, P22,500, KLO & CO., klo-co.com
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