Fendi is a name that resonates with luxury, glamour, and timeless style. Its iconic double F logo, one of the most recognizable motifs in fashion, has become synonymous with opulence and style. You’ve heard its name in songs celebrating the glamorous life and seen its clothes and bags on celebrities gracing red carpets and city streets alike. Fendi’s handbags, in particular, have earned a place among the most iconic and coveted accessories in the world. Despite being one of the oldest luxury brands, Fendi continues to land a spot in A-listers and fashion enthusiasts' much-coveted closets.
Ahead, we delve into the history and evolution of Fendi, exploring their must-have bags that have defined and redefined luxury fashion through the decades.
A Brief History of Fendi
It all began in a small boutique in the heart of Rome, founded in 1925 by Adele and Edoardo Fendi. With the opening of a specialized bag and fur workshop, a series of successful collections, and special collaborations, the Maison quickly rose to international fame. Karl Lagerfeld joined the fashion house in 1965, ushering in a new creative era that lasted over five decades. During his tenure, he introduced the iconic double "F" motif, which we now see in almost all of their pieces.
In 1992, Silvia Venturini Fendi, the third generation of the Fendi family, joined Lagerfeld, and in 2000, Fendi became part of the prestigious LVMH Group. In 2020, British designer Kim Jones was appointed Artistic Director for Couture and Womenswear, working alongside Silvia Venturini Fendi and Delfina Delettrez Fendi, the third and fourth generations of the Fendi family.
The Most Iconic Fendi Bags
Fendi Baguette
Arguably the most iconic of all Fendi creations is the Fendi Baguette, famously featured in Sex and the City, sales for the blag exploded when in season three a mugger demanded Carrie Bradshaw to hand over her bag, only to be corrected: "It's not a bag; it's a Baguette." From that moment on, it became a fashion legend. Designed by Silvia Venturini Fendi in the 1990s, this bag sparked a revolution in the fashion house's handbag offerings. Instantly coveted by celebrities like Madonna and Naomi Campbell, the Baguette's simple yet chic design inspired numerous other iconic Fendi creations in the years to come. Today, it remains one of the brand's most beloved and sought-after items.
Baguette, $3,750 (approximately P208,091), FENDI, fendi.com
Fendi PeekABoo
The Peekaboo tote, introduced in 2009, remains stylish even today. Its classic yet versatile design captures the essence of Fendi, making it a favorite for both bold and subtle fashion lovers. Originally crafted from soft nappa leather, the Peekaboo tote has a unique flip-lock fastening that opens up to reveal compartments inside. It often features a monogram pattern on the outside or inside. You can carry it by the handle or with a shoulder strap. There are different sizes available, with the largest being a great everyday bag. It has two compartments separated by a removable pocket, perfect for organizing your things. You can use it for carrying just the essentials or even a laptop. It's versatile and can be styled with simple outfits like trousers and a T-shirt.
Peekaboo ISeeU Small, $5900 (approx. P341,356), FENDI, fendi.com
Fendi First
When Kim Jones became creative director in 2020, he introduced a modern classic for Fendi: the Fendi First clutch. By tilting the brand's iconic "F" sideways, he created a distinctive pouch-shaped bag that's instantly recognizable. Available in different sizes and crafted from materials like leather, fur, and rare Himalayan croc skin, it's become a versatile must-have.
Fendi First in Black Leather, €2500 (approx. P149,886.98), FENDI, fendi.com
Fendi Fendigraphy
The Fendigraphy bag made its debut in Fendi's Spring/Summer 2022 collection, quickly becoming a favorite among fashion influencers and enthusiasts. This modern take on the timeless hobo silhouette features a distinct crescent shape and bold Fendi lettering, making it a striking statement piece. Beyond its stylish appearance, the Fendigraphy is highly versatile and practical. Its curved body offers ample space for daily essentials and can be worn in various ways: tucked under the arm, carried by the top handle, or slung across the body or shoulder for hands-free convenience. The bag is available in a range of sizes and materials to suit different preferences.
Fendigraphy Small, $2,650 (approx. P146,563), FENDI, fendi.com
Click here for the full list of the best Fendi bags to invest in.
Local Celebrities Spotted Wearing Fendi
Aubrey Miles
Heart Evangelista
Marian Rivera
Gabbi Garcia
Pia Wurtzbach
Kathryn Bernardo
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