When it comes to Korean dramas, fashion usually plays a bigger role in storytelling. More than just clothes, they're a silent language shaping narratives and adding depth to their characters.
This year, we were introduced to a plethora of stylish K-drama characters that we couldn't help but fawn over. Their on-screen wardrobes, coupled with their endearing nuances and gripping storylines, kept us endlessly hooked. Not to mention, they naturally sparkled our anticipation for the next wave of designer "it" bags and coveted shoes!
Below, we round up the most fashionable K-dramas from 2023 that are worth your while.
The Most Fashionable K-Dramas of 2023
1. Celebrity
Celebrity introduces us to the life of Seo A-ri, played by Park Gyu Young. A-ri, once part of a prosperous family, finds herself navigating financial setbacks. The plot unfolds as she grapples with the complexities of the world of online influencers, a realm teeming with envy and betrayal.
With the drama set in the fashion industry, every episode is filled to the brim with stylish moments. A-ri's unique style, however, stands out in a sea of characters clad in designer pieces. Her edgy spirit resonates with her wardrobe, injecting a youthful vibe to her daily outfits featuring brands like Saint Laurent, Miu Miu, Alexander McQueen, and Valentino.
2. Agency
Agency places Lee Bo Young in the spotlight as Go A-In, a woman determined to conquer the advertising industry. The drama unfolds her journey from humble beginnings to the executive suite, showcasing the highs and lows of her climb. A-In's workwear OOTDs mirror her dedication, tenacity, and eventual success. Her wardrobe, dominated by sharp, tailored suits, amplifies her girl boss energy. (Bonus: There's also Son Na Eun's Kang Han-na, with her fun designer outfit adding a delightful touch of playfulness to the workplace.)
3. Queenmaker
In Queenmaker, Kim Hee Ae takes center stage as Hwang Do-hee, a master of image-making in the world of conglomerates and politics. Do-hee navigates the complexities of the corporate arena, utilizing her strategic planning skills while she's armed with pointy-toed stilettos, chic coats, and designer bags. Each episode of Queenmaker showcases Do-hee's impeccable style, conveying authority and sophistication. Her wardrobe, featuring tailored power suits and statement accessories, becomes a visual manifesto of her prowess in both image-making and corporate strategy.
4. King The Land
King The Land tells the story of Gu Won, portrayed by Lee Jun Ho, facing an inheritance war within his chaebol family. Enter Lim Yoon-A as the "smile queen" Cheon Sa-rang, injecting a layer of romance into these familial conflicts. The drama weaves a tale of family, love, and the regal world of the chaebol lifestyle.
Gu Won's refined elegance as a dapper gent complemented Sa-rang's laidback feminine charm. Among the many fashion scenes, their Thom Browne couple OOTDs stand out, as well as Gu Won's Tom Ford bathrobe. Of course, Yoon-A, as a Miu Miu brand ambassador herself, didn't miss the chance to wear the Italian luxury fashion house's off-the-runway pieces a couple of times in the drama, including the brand's sought-after Matelassé handbag among her designer bag rotation.
5. See You in My 19th Life
See You in My 19th Life revolves around Ban Ji-eum, portrayed by the versatile Shin Hye Sun. In this unique narrative, Ji-eum undergoes a cycle of rebirths, living from age 8 to 12 in each life, and accumulating memories from all her past existences. Despite the wealth of experiences, Ji-eum harbors a deep aversion to remembering her previous lives, especially when faced with the end of each cycle. Her 18th life as Yoon Joo-Won becomes a pivotal chapter when she befriends Mun Seo-ha (Ahn Bo Hyun), a connection that transcends time.
In the drama, Ban Ji-eum not only brings emotional depth to her character but also offers a visual treat with her fashion choices. From pastel suits to feminine pieces like midi skirts and comfy cardigans, Ji-eum's wardrobe becomes a source of workwear style inspiration, reflecting her timeless and resilient spirit.
6. Strong Girl Nam-Soon
Strong Girl Nam-Soon introduces us to the extraordinary life of Gang Nam-soon, portrayed by Lee Yoo Mi. Blessed with superhuman strength, Nam-Soon went missing as a child in Mongolia, embarking on a journey that led her to Gangnam, Seoul, in search of her parents. The plot takes a compelling turn as she reunites with her mother, Hwang Geum-ju, played by Kim Jung Eun. Geum-ju, a wealthy resident of Gangnam, had been tirelessly seeking her daughter and leading a life dedicated to righteous deeds.
The drama has a cast of strong, stylish women navigating the challenges of their extraordinary lives, particularly those within Nam-soon's family. This is especially true for Geum-ju, whose designer ensembles are just as powerful as her superhuman abilities.
7. My Demon
My Demon introduces Kim Yoo Jung as Do Do-Hee, an icy heiress navigating the complexities of a contract marriage with a demon, portrayed by Song Kang. Set against a supernatural backdrop, the drama seamlessly integrates fashion into the characters' lives. While the chemistry between the leads is enough to keep the audience wanting more, their individual styles make the episodes all the more interesting and exciting.
Kim Yoo Jung's wardrobe (including her bridal look!) as the refined and elegant Do-hee flawlessly supports her portrayal, showcasing chic workwear ensembles with no shortage of designer bags and shoes. Not to mention, Song Kang is also serving strong visuals as the demon Jeong Gu-won, whose cool 'fits include tailored boxy silhouettes ranging from cropped black coats to laidback sweaters.
8. Doona!
Doona! delves into the complexities of life and love. At its core are Doona (Bae Suzy), a former K-pop star, and Lee Won-jun (Yang Se Jong), whose friendship blossoms into a passionate romance. Even in her casual home outfits, Doona effortlessly channels her fashionable K-pop star energy, blending laidback comfort with an adorably chic sartorial sense.
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