StyleBible Preview magnifier-2-icon menu-icon user-icon

What Is the Bulgari Serpenti Jewelry Collection and Why Do Celebrities Love It?

The serpent-inspired collection has adorned many fashionable socialites, from Elizabeth Taylor to Heart Evangelista.
What Is the Bulgari Serpenti Jewelry Collection and Why Do Celebrities Love It?
PHOTO: (LEFT TO RIGHT) Instagram/iamhearte, Instagram/marianrivera
The serpent-inspired collection has adorned many fashionable socialites, from Elizabeth Taylor to Heart Evangelista.

In the pool of Hollywood’s most distinguished jewelry lines, the Bulgari Serpenti is undoubtedly a highlight. With a distinguished 75-year history, the Italian house’s luxurious snake silhouette has adorned the world’s biggest names, known as a collection synonymous with fine glamour and a subtle touch of power.

But what makes this serpent-inspired collection so iconic? Below, we outline the essential details of the Bulgari Serpenti jewelry collection.

What is the Bulgari Serpenti Jewelry Collection?

Bulgari’s famed Serpenti collection draws its inspiration from the many powerful meanings behind the snake. In the times of ancient Egypt, the pharaohs wore the Uraeus on their crown, a sacred serpent symbol that cemented their status as a ruler. 

Meanwhile, in Greek and Roman mythology, snakes were associated with healing, and believed to have transformative and regenerative powers. This was best represented by the ouroboros, which depicted a snake biting its tail to form an infinite circle.

ADVERTISEMENT - CONTINUE READING BELOW
bulgari serpenti jewelry
PHOTO BY Wikimedia Commons

The first Serpenti piece was designed in 1948, when the collection’s first creations made their debut as jewelry-watches done in a Tubogas technique, inspired by coiled gas pipe. The design evolved throughout the years, with precious heads embellished with ruby, emerald, and diamond eyes.

bulgari serpenti jewelry
PHOTO BY Bulgari
CONTINUE READING BELOW
watch now

In the '60s, the design evolved into a more experimental territory with scales designed in gemstones and colored enamels. In these years, the jewelry house created the first secret jewelry-watches that featured a dial concealed by the head.

bulgari serpenti jewelry
PHOTO BY Bulgari

Throughout its 75 years of existence, legendary icons have worn the famous serpent-inspired jewelry collection. In the 1960s, actress Elizabeth Taylor was linked to the Serpenti while buying the Bulgari watch in Rome during the filming of Cleopatra. Other stars like actresses Marisa Berenson, Charlize Theron, Alicia Vikander, Zendaya, and model Naomi Campbell have become regular wearers of the iconic set.

ADVERTISEMENT - CONTINUE READING BELOW

What are the different kinds of Bulgari Serpenti?

The Bulgari Serpenti jewelry collection comes in variations of bracelets, earrings, necklaces, and rings. Each piece comes in white gold, rose gold, and yellow gold shades, with certain selections paved by precious diamonds and gemstones including emeralds, rubellites, and blue sapphires.

Bracelets

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Viper Two-Coil Bracelet in White Gold and Pavé Diamonds, P3,680,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Bracelet in Rose Gold with Blue Sapphire Eyes, Malachite Elements and Pavé Diamonds, P893,000, BULGARI, bulgari.com 

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Tubogas Single Spiral Bracelet, P2,510,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Bracelet with Rubellite Eyes and Pavé Diamonds, P1,157,000, BULGARI, bulgari.com

Earrings

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Viper Earrings in White Gold with Full Pavé Diamonds, P1,901,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Earrings in White with Blue Sapphires, Emerald Eyes, and Pavé Diamonds, P1,689,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Earrings wth Emerald Eyes and Pavé Diamonds, P1,953,000, BULGARI, bulgari.com

Rings

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Rose Gold Ring with Pavé Diamonds and Black Onyx Eyes, P971,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Viper Two-Coil White Gold Ring with Pavé Diamonds, P946,000, BULGARI, bulgari.com

Necklaces

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Tubogas Necklace with Pavé Diamonds, P4,142,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Necklace in White Gold with Emerald Eyes and Pavé Diamonds, P2,534,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Rose Gold Necklace with Pavé Diamonds, P4,315,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Viper Rose Gold Necklace with Pavé Diamonds, P2,522,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Rose Gold Necklace with Pavé Diamonds, P6,579,000, BULGARI, bulgari.com

How much are the pieces from the Bulgari Serpenti collection?

The price points differ based on the materials and size of the jewerly piece. This includes if they’re semi or fully paved with diamonds, or if there are any other gemstones set in the piece. Below are the 2023 price ranges for certain categories, and the least and most expensive piece in each. 

ADVERTISEMENT - CONTINUE READING BELOW

Bracelets: P340,000 - P5,110,000

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Viper Bracelet in Rose Gold, P340,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Viper One-Coil Bracelet in White Gold with Full Pavé Diamonds, P5,110,000, BULGARI, bulgari.com

Earrings: P546,000 - P3,009,000

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Vipper Earrings in Rose Gold with Pavé Diamonds, P546,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Earrings in White Gold with Pavé Diamonds, P3,009,000, BULGARI, bulgari.com 

Rings: P105,000 - P3,168,000

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Viper Ring Rose Gold, P105,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Ring in White Gold with Pavé Diamonds and Two Emerald Eyes, P3,168,000, BULGARI, bulgari.com

Necklaces: P214,000 - P8,543,000

bulgari serpenti jewelry
PHOTO BY Bulgari

Serpenti Viper Necklace Rose Gold with Mother of Pearl Elements, P214,000, BULGARI, bulgari.com

bulgari serpenti jewelry
PHOTO BY Bulgari
ADVERTISEMENT - CONTINUE READING BELOW

Serpenti Viper Necklace in White Gold with Full Pavé Diamonds, P8,543,000, BULGARI, bulgari.com

How do local celebrities wear the Bulgari Serpenti?

1. A favorite piece of Heart Evangelista is the Serpenti Viper Necklace fully paved with diamonds. Here, she looks extra sophisticated donning a red lip, accentuating the shimmering stones. 

bulgari serpenti jewelry
PHOTO BY Instagram/iamhearte
ADVERTISEMENT - CONTINUE READING BELOW

2. Jinkee Pacquiao made for a stylish godmother with the Serpenti Viper Necklace as her accessory of choice, alongside the matching diamond-paved bracelet on her arm.

bulgari serpenti jewelry
PHOTO BY Instagram/jinkeepacquiao

3. To celebrate her contract renewal, Vice Ganda paired a neon and taffeta off-shouldered number with the Serpenti Tubogas necklace.

bulgari serpenti jewelry
PHOTO BY Instagram/nericbeltran
ADVERTISEMENT - CONTINUE READING BELOW

4. Chie Filomeno paired a lightweight orange frock with the thin golden Serpenti Viper necklace decorating her collar.

bulgari serpenti jewelry
PHOTO BY Instagram/kimweeebol_

5. Adding a touch of sophistication to her fun pink ensemble, Kris Bernal spruced up her wrist with a Serpenti Tubogas timepiece. 

bulgari serpenti jewelry
PHOTO BY Instagram/krisbernal
ADVERTISEMENT - CONTINUE READING BELOW

6. Meanwhile, Bea Alonzo opted for the dual-toned combo of the Serpenti Tubogas, complementing her structured blue blazer. 

bulgari serpenti jewelry
PHOTO BY Instagram/beaalonzo

7. Exuding elegance, Marian Rivera wore the slim coiled Serpenti Viper necklace in shimmering gold. 

bulgari serpenti jewelry
PHOTO BY Instagram/marianrivera
ADVERTISEMENT - CONTINUE READING BELOW
Related Stories from Preview.ph

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!

More Videos You Can Watch
Close