K-pop girl group NewJeans is steadily breaking new ground in the international fashion scene. While consistently topping charts, the group has also ascended as a sought-after force in luxury branding, with each member becoming a muse for renowned fashion houses. This time around, the Gen Z stars welcomed another brand partnership in their impressive resume. On Tuesday, December 17, Swiss luxury watchmaker Omega announced Danielle Marsh, one of the group's singers, as their new brand ambassador.
LOOK: K-Pop Star Danielle Marsh is Omega's Newest Ambassador
Omega welcomed the 19-year-old Korean-Australian star to their prestigious roster in an Instagram post that read, “Welcome to the OMEGA family. A radiant debut from Danielle Marsh.”
Through the group’s newly launched account, @jeanzforfree, Danielle shared her excitement about the partnership. “So excited to be part of the OMEGA family!! Looking forward to our time together,” she quipped.
Danielle’s appointment as Omega’s house ambassador marks a pivotal moment for the group—it’s their first major brand partnership since parting ways with their previous label, ADOR. Following their departure, the group has since hinted at rebranding themselves as “Jeanz,” a playful nod to their original name, NewJeans.
Having debuted in 2022, this partnership marks Danielle's third ambassadorship for a high-end brand. In January 2023, Danielle was named as a global ambassador for British luxury brand Burberry. By March 2024, under then-creative director Hedi Slimane, the 19-year-old joined Celine's star-studded roster of brand ambassadors.
SHOP: The Exact Watches Danielle Marsh Wore in Her Omega Campaign
Constellation Globemaster - 39 mm, steel - Sedna™ gold on steel Sedna gold, $13,600 (approximately P803,216), OMEGA, omegawatches.com
Speedmaster Racing 40 mm Steel on Steel, Price available upon request, OMEGA, omegawatches.com
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