Chloé is set for a change in leadership as Laurent Malecaze, the current chief executive of Dunhill, is poised to take the reins from outgoing CEO Riccardo Bellini.
Riccardo, who has steered Chloé since late 2019, is preparing to step down at the close of December, as confirmed by parent company Richemont in a statement released on Wednesday. The seasoned executive, with a background encompassing Diesel and Maison Margiela, has navigated the brand through both creative and commercial challenges.
Laurent Malecaze, currently heading Richemont's British menswear label Dunhill, brings a wealth of experience to his new role. Formerly associated with US retailer The Webster and a pivotal figure in the establishment of Richemont's AZ Factory venture with the late Alber Elbaz, Laurent's move to Dunhill in 2022 showcased his dynamic leadership in the fashion industry.
Riccardo's tenure at Chloé coincided with efforts to revitalize the brand's appeal amid stiff competition and the complexities of the ongoing pandemic. Collaborating with designers like Natacha Ramsay-Levi and Gabriela Hearst, the focus shifted toward modernization, sustainability, and a departure from the "See by Chloé" diffusion line.
The recent departure of Gabriela, replaced by Chemena Kamali, formerly the design director for women's ready-to-wear at Saint Laurent, indicates a strategic shift in reinforcing Chloé's feminine, Parisienne identity.
Bellini's decision to step down was characterized by Richemont as a collaborative effort to ensure a smooth transition. While market speculation hints at a new opportunity for Bellini, specific details remain unconfirmed as of now.
This change in leadership marks a pivotal moment for Chloé, with Laurent set to steer the brand into a new era, bringing his distinctive vision and expertise to the forefront of this iconic fashion house.
Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!
