The House of Chanel stands as one of the most revered names in the world of fashion. In recent times, the luxury label became the subject of intrigue with the vacancy of its creative director seat following Virginie Viard's departure in June 2024. Towards the end of last year, French-Belgian designer Matthieu Blazy left his post at Bottega Veneta to officially take over.
In the period of time between Virginie's exit and Mathieu's appointment, the in-house design team took charge of the Spring/Summer 2025 Ready-to-Wear collection. For the showcase, the team decided to bring Chanel back to its roots—that is to say, at the Grand Palais museum in the heart of Paris. Amid the reimagined classics that screamed Chanel was an attractive newcomer: the Chanel 25.
A piece that possessed all of Chanel's most indicative design codes, the 25 was an immediate eye-catcher on the runway. Since its debut, it's steadily inched towards it bag status after being repped by the fashionable likes of Jennie Kim and Dua Lipa.
Ahead, we break down what went into the 25's inception, listing down the reasons why it deserves to join your designer bag rotation.
What Is the Chanel 25?
Similar to how the crowd-favorite Chanel 22 was named after the year it debuted in, the Chanel 25 is emblematic of the time it originated from. The S/S 2025 collection aimed to showcase all of the house's greatest hits, from pastel-dyed tweed jackets to flouncy and feminine frocks. To the credit of the in-house designers, each piece placed an emphasis on wearability and versatility.
"Celebrating the Chanel codes, the collection is an ode to delicacy, lightness, and movement," the brand declared. This vision birthed contemporary takes on Chanel classics, which included the 25 in various colorways.
The 25 is a hobo-style bag with structured side panels and a shoulder-length strap. On either side are pockets clasped shut by the brand's iconic interlocking Cs. The main cavity is enclosed by a braided drawstring made of the same leather and metal present in the strap. No matter what textile it's presented in, the 25 is enrobed in Chanel's enduring quilted pattern.
Clutched by the strap as models sauntered down the catwalk, the 25 represented a sense of pragmatism for the brand. Debuted in a medium size, the piece was a hefty carrier that didn't sacrifice an eye candy facade.
Come the early months of 2025, brand ambassador Jennie Kim and friend of the house Dua Lipa starred in the 25's campaigns. The main draw of the bag proved to be its "on-the-go allure," which was seen in its capability to be both a stylish accessory and a functional carrier.
How Much Is the Chanel 25?
The medium size of the 25 is presently its most marketed variation, measuring 15.7 inches in length, 11.8 inches in width, and 5.9 inches in height.
Of course, it wouldn't be Chanel without the utilization of calfskin leather. The 25 is rendered in the buttery yet durable material in white and black iterations. Gold hardware is also a common denominator between versions of the 25. These leather models have a price tag of nearly P370,000.
Chanel 25 Medium Handbag in White Grained Calfskin and Gold Tone Metal, $6400 (approximately P367,225), CHANEL, chanel.com
Chanel 25 Medium Handbag in Black Grained Calfskin and Gold Tone Metal, $6400 (approximately P367,225), CHANEL, chanel.com
True to the S/S 2025 collection's thrust of "movement and freedom," the 25 is also crafted in denim washes—a light-toned blue and grayish black. Since denim is relatively more affordable than leather, these iterations fetch for P340,000.
Chanel 25 Medium Handbag in Blue Washed Denim and Gold Tone Metal, $5900 (approximately P338,536), CHANEL, chanel.com
Chanel 25 Medium Handbag in Black Washed Denim and Gold Tone Metal, $5900 (approximately P338,536), CHANEL, chanel.com
Style Stars Wearing the Chanel 25
Jennie Kim
Often dubbed as "Human Chanel" by her fans, Jennie definitely knows how to rock her 25. She personalized a dark denim version of the bag with a couple of trinkets and dolls, adding some flavor to an all-black 'fit. That's an anik-anik girlie if we've ever seen one!
Dua Lipa
The 25 travels the world with Dua. For an evening that called for a frilly, candy-colored frock and her highest-heeled booties, the pop star opted for a matte black carrier on her shoulder.
Kelsey Merritt
As a loyal Chanel gal, Kelsey Merritt has already added the 25 to her designer wardrobe. A capacious white version made for a fetching plus one to her no-frills T-shirt-and-jeans look.
Pia Jauncey
For a casual day off, Queen P completes her sleek black number with a black Chanel 25 purse slung over her shoulders.
Kylie Verzosa
Safe to say, Kylie Verzosa has quite an expansive wardrobe of luxury handbags. Most recently, the latest addition to her collection is a compact-sized Chanel 25 bag in black.
Kryz Uy
Kryz Uy sure has a sharp eye for the chicest designer arm candies. Dressed in a chocolate brown mesh top from Patton Studio and black trousers, the OG vlogger matches the palette with a Chanel 25 bag.
Vern Enciso
Ever the fashionista, Vern Enciso elevates her all-black number with glints of gold: aviator frames, chunky drop earrings, pointed ballet pumps, and of course, her Chanel 25 bag.
Steph Hui
The Chanel 25 has the makings of a perfectly practical airport bag, plus it's equally stylish too! En route to Tokyo, TikTok fashion darling Steph Hui styles the pink version with her multipocket, quilted co-ords.
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