Hot on the heels of Suzy Bae's announcement as Celine’s global ambassador, the luxury French fashion house has named TWS, a rising K-pop group, as its newest ambassadors. TWS, who debuted earlier this year with their hit mini-album Sparkling Blue, is comprised of six members—Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin.
READ: Celine Launches TWS as New Global Ambassadors
Celine celebrates TWS as a fresh and dynamic addition to the maison: “Celine is pleased to announce that TWS will represent the House as brand ambassadors," the brand wrote in its official press release, calling the group "a newly formed South Korean K-pop band with a captivating musical and visual style."
Since their debut, TWS has quickly gained global recognition for their chart-topping tracks like Plot Twist and their standout presence in the fashion world, often clad in threads from the French luxury fashion house. As ambassadors, TWS is expected to bring their signature energy and style to Celine’s campaigns, embodying the maison’s timeless yet forward-thinking ethos.
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