Celine is ringing in the Lunar New Year 2025 with a campaign that’s equal parts timeless and effortlessly cool. Set against the stunning Art Deco backdrop of the Shanghai Science Hall in the heart of the Huangpu District, the French luxury house enlists brand ambassadors Li Gengxi and Sun Qian to showcase their signature Parisian chic aesthetic. Think tailored silhouettes, luxe leather staples, and the kind of understated elegance that Celine does best.
Celine’s Lunar New Year 2025 Campaign
Celine’s CNY 2025 campaign sticks to what the brand knows best—minimalism with maximum impact. The collection highlights wardrobe essentials like sharp tailoring, buttery leather pieces, and effortlessly cool two-piece sets.
Accessories play a major role, with standouts including the structured Nino bag, the iconic Triomphe belt, classic logo caps, sleek sunglasses, and pieces from the evening jewelry collection.
That said, if there’s one piece that steals the show, it’s the Bonnie Backpack—the latest addition to the Celine family that’s already on its way to becoming 2025's newest "it" item.
What Is Celine's Bonnie Backpack?
Making its debut in the Spring 2025 collection, the Bonnie Backpack is crafted from smooth calfskin leather. It strikes the perfect balance between structure and softness, making it the ideal choice for carrying all your daily must-haves without compromising on style. Whether you're running errands or heading out for a night in the city, the Bonnie Backpack is a no-brainer.
Designed as an elevated alternative to the traditional handbag, the Bonnie Backpack features seamless construction, a sleek drawstring closure, and the signature metallic Triomphe logo—Celine’s unmistakable stamp of luxury. It’s available in a lineup of timeless shades, including classic white, deep black, soft light blue, and the coveted Triomphe canvas, making it a versatile pick for every wardrobe.
Whether styled with Celine’s signature tailored pieces or your go-to off-duty look, the Bonnie Backpack delivers effortless sophistication with a touch of cool-girl edge.
SHOP: Celine Bonnie Backpack
Bonnie in Smooth Calfskin Black, P175,000, CELINE, celine.com
Bonnie in Smooth Calfskin Ice Blue, P175,000, CELINE, celine.com
Bonnie in Smooth Calfskin Rice, P175,000, CELINE, celine.com
Bonnie in Triomphe Canvas and Calfskin Tan, P155,000, CELINE, celine.com
See more iconic Celine bags worth investing in here.
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