Byeon Woo Seok reached another milestone in his career—this time as a fashion influencer!
The South Korean actor, best known for his portrayal in the global phenomenon, Lovely Runner, and the groundbreaking Netflix film, 20th Century Girl, graced this year's Milan Fashion Week Menswear SS25 in Milan, Italy.
Despite his hectic schedule on tour, Woo Seok and his supportive team made it on time for Milan's stylish season. He gave a dashing impression to everyone at the event, and those who checked in on social media. Woo Seok went straight from his two-day fan meet in Bangkok, Thailand to Milan,Italy just to be able to attend Prada's show last June 16, 2024—and as a front-row attendee!
His quick yet meaningful rendezvous in Milan showcased how influential Woo Seok has become in the world of fashion, and in such a short span of time. According to the influencer marketing platform, Lefty, Woo Seok topped the list of influencers who represented various brands during the Milan Menswear SS25.
The report also stated that this year's menswear fashion week garnered $75.9 million (P4,462,009,200) in Earned Media Value (EMV). The brands that caused a global stir this season were Prada, Fendi, Zegna, Dolce & Gabbana, and Gucci. These are also the brands that made a huge impression through the social media realm, and it was the celebrities they invited to their show that contributed a lot to their momentum.
Prada was reported to be the most visible brand on social media, followed by Fendi and Zegna. Prada, which is known for partnering with actors from all over the world, seems to have made the best choice this season by inviting Byeon Woo Seok to the show.
Not only did he spread charm at the Prada menswear show, but he also brought in millions in terms of brand engagement. Lefty reported that the South Korean actor topped the list of influencers who participated in Milan Fashion Week last June 16th. According to Lefty's data, Woo Seok brought $5.47 EMV to Prada with only two(!) posts. As of writing, the actor has 9.9 million followers on Instagram!
Byeon Woo Seok dominates Milan Fashion Week 2024
This is not the first time that Woo Seok attended Milan Fashion Week. ICYDK, before he became a top actor, he was actually a top model! He was part of the YG K+ models group before, along with Nam Joo Hyuk and Jang Ki Yong. Back in 20210, he began modeling at the age of 20 and started his career as an actor in 2016 with the K-drama, Dear My Friends, where he was a supporting character.
While he has been to numerous fashion weeks as a model, this year's Prada show is his first Milan Fashion Week appearance after his global breakthrough as an actor—and obviously, he did a tremendously great job as a brand rep. Even his team was overwhelmed by the Milan crowd's positive response to Woo Seok!
In 2022, Woo Seok also appeared in Milan Fashion Week as a guest of the brand FILA. At the time, fewer people knew him. This year though, a huge crowd came to Milan Fashion Week to see him. Fans even welcomed him at the airport and came to the Prada venue to get his autograph.
Aside from fans showering Woo Seok with love, Woo Seok had a good time meeting various celebrities from all around the world. He was spotted having casual conversations with Prada's chief designer and co-CEO Miuccia Prada, Thai actor Win Metawin, Japanese actor Kentaro Sakaguchi, British actor Louis Partridge, and American actor Matt Bomer. Woo Seok was also sitting beside Matt, Kentaro, and TWICE's Sana during the show.
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