Prada continues to expand its growing arsenal of South Korean stars in its lineup of ambassadors. Most recently, on November 4, Monday, the Italian luxury house welcomed South Korean actor Byeon Woo Seok as the newest face of the brand.
Prada Names Byeon Woo Seok As Its New Ambassador
The 33-year-old actor’s new role follows a series of notable appearances at Prada’s global events. The Lovely Runner star first made his Prada debut at Milan Men’s Fashion Week Spring/Summer 2025 in June, where he shared the spotlight with fellow South Korean ambassadors, including K-pop group ENHYPEN, NCT’s Jaehyun, and TWICE’s Sana. He later returned to Milan in September for Prada’s latest womenswear showcase.
Now, as an official ambassador, Woo Seok joins a star-studded lineup that includes K-pop sensations singer Jeon Somi, aespa’s Karina, and Thai actor Win Metawin.
About Byeon Woo Seok
Byeon Woo Seok, a 33-year-old South Korean actor and model, began his career in 2010 as a model before transitioning to acting in 2016 with a role in the TVN series Dear My Friends. He gained widespread recognition for his portrayal of Ryu Sun-ja in the 2024 romance drama Lovely Runner. Before this breakout role, Woo Seok appeared in the 2022 Netflix film 20th Century Girl and starred in popular shows such as Strong Girl Nam-soon (2023) and Record of Youth (2020), alongside Park Bo-gum and Park So-dam.
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