In the world of fashion, few names evoke the essence of British elegance quite like Burberry. From its iconic trench coats to its timeless plaid pattern, Burberry has become synonymous with luxury, craftsmanship, and sophistication. Ahead, let’s delve into the rich history of this esteemed fashion house.
The History of Burberry
Burberry’s story dates back to 1856 when Thomas Burberry, a 21-year-old apprentice, opened his own outfitter’s shop in Basingstoke, England. Specializing in outdoor attire, Burberry quickly gained a reputation for producing high-quality garments designed to withstand the unpredictable British weather.
In 1879, Burberry invented gabardine, a durable, weatherproof fabric made from tightly woven cotton. This innovation revolutionized rainwear, making Burberry’s coats both functional and fashionable. The company’s coats were soon adopted by explorers, aviators, and military officers, further solidifying Burberry’s status as a symbol of British heritage.
As Burberry’s reputation grew, so too did its product range. In the 1920s, the company introduced accessories such as scarves, handbags, and umbrellas, all featuring its signature check pattern. This distinctive tartan, characterized by its camel, black, red, and white color scheme, became synonymous with the Burberry brand.
In the latter half of the 20th century, Burberry experienced both highs and lows. While its classic designs remained popular among discerning clientele, the brand also faced challenges, including counterfeiting and a decline in sales. However, Burberry staged a remarkable comeback in the late 1990s under the leadership of CEO Rose Marie Bravo and Creative Director Christopher Bailey.
Today, Burberry stands as a global luxury brand with a presence in over 50 countries. Under the creative direction of Daniel Lee, the brand continues to evolve while staying true to its heritage. The innovative designs of the past years blend traditional craftsmanship with modern sensibility, attracting a new generation of Burberry enthusiasts.
In addition to its iconic trench coats and check-patterned accessories, Burberry offers a wide range of apparel, including ready-to-wear clothing, shoes, and leather goods. The brand also boasts a successful fragrance line, with scents that capture the essence of British elegance.
Burberry Creative Directors
Since its inception, Burberry has been guided by visionary creative directors who have shaped its aesthetic and identity. From Thomas Burberry himself to modern-day innovators like Riccardo Tisci, each creative leader has brought their unique perspective to the brand.
The brand's founder, Thomas Burberry, laid the groundwork for its enduring style and commitment to craftsmanship. Christopher Bailey, who served as Burberry's Chief Creative Officer from 2001 to 2018, played a pivotal role in modernizing the brand while staying true to its heritage. Christopher introduced innovative runway shows, collaborated with artists and musicians, and expanded Burberry's digital presence.
In 2018, Riccardo Tisci took the helm as Burberry's chief Creative Officer, bringing a fresh perspective to the brand. Known for his edgy yet sophisticated designs, Riccardo reinvigorated Burberry's image and attracted a new audience to the brand.
In 2022, Daniel Lee succeeded Riccardo Tisci as the new Chief Creative Officer, after serving as the creative director of Bottega Veneta. During his current tenure at Burberry, the designer has since then brought a different edge in sophistication, with his own takes on outerwear.
The Burberry Icons
1. The Trench Coat
Perhaps Burberry’s most enduring contribution to fashion is the trench coat. Originally designed for soldiers during World War I, the trench coat became a civilian staple thanks to its practicality and timeless style. Featuring a double-breasted front, epaulets, and a belted waist, the Burberry trench coat exudes sophistication.
Over the years, the trench coat has been reimagined in various colors, lengths, and fabrics, but its essence remains unchanged. It continues to be a wardrobe essential for men and women alike, worn by everyone from Hollywood stars to fashion icons.
Long Kensington Heritage Trench Coat, $2590 (approx. P150,400), BURBERRY, burberry.com
2. The Cashmere Scarf
Among Burberry's most iconic creations is the Classic Cashmere Scarf, a symbol rooted in the brand's heritage. Crafted at a 200-year-old family-run mill in the Scottish countryside, the scarf undergoes over 30 meticulous steps, including traditional weaving, washing in local spring water, and brushing with teasels, techniques passed down through generations.
Check Cashmere Scarf, $590 (approx. P34,200), BURBERRY, burberry.com
3. The Check
The Burberry Check, an iconic symbol of the brand, first appeared in the 1920s as a lining for raincoats, but it became a signature in the 1960s when Jacqueline Dillemman, a buyer in the Paris store, repurposed the check lining to create stylish accessories. The Burberry Check has seen many iterations and is now a registered trademark. Under the creative direction of Daniel Lee, it continues to be reimagined in new colorways.
Celebrities Wearing Burberry
1. David Licauco
2. Jun Ji Hyun
3. Sofia Andres
4. Liz Uy
5. Sandara Park
Burberry Stores in the Philippines
Experience Burberry's British elegance firsthand by checking out their boutiques located at Greenbelt 4 in Makati, and Rustan's Department Store in Shangri-La Plaza Mall.
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