AMI Paris has officially launched its much-anticipated collaboration with South Korean actor and global ambassador Choi Woo Shik. After an exclusive debut at a Seoul pop-up on March 14, the AMI x WOO SHIK collection is now available in-stores worldwide as of March 21.
AMI Paris Launches Collab Collection With Choi Woo Shik
With a shared love for cinema, AMI founder Alexandre Mattiussi and Choi Woo Shik built the campaign around classic filmmaking. The short film, titled The Silence Between Us, directed by Jinyoul Lim, with stills photographed by Hee June Kim, set the tone for the collection’s storytelling.
Shot at a deserted drive-in theater near Seoul, the campaign follows Choi Woo Shik as he moves through the empty space, dressed in pieces he co-designed. Seated in a vintage car, the Parasite star effortlessly brings AMI’s laid-back elegance to life.
At the heart of the AMI x WOO SHIK capsule collection is a new take on the brand’s iconic Ami de Cœur emblem—now shaped into a W varsity patch, referencing Woo Shik’s first name. His favorite color, green, dominates the collection, complemented by classic shades of off-white, navy, and black. The lineup also includes AMI’s wardrobe staples: shearling and varsity jackets, shirts, hoodies, cardigans, straight and cargo pants, alongside accessories such as baseball caps, bucket hats, scarves, socks, and beanies.
Now available globally, the AMI x WOO SHIK capsule collection offers fans the chance to experience the actor’s effortlessly cool aesthetic firsthand.
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