Southeast Asia is a melting pot of delicious cuisines and sights to see, but it also houses plenty of homegrown brands running on purpose and a keen eye for the finer things. We love shining the spotlight on cool fashion labels you might not have heard of yet, and this story is no different.
Below, we list down 10 brands from Southeast Asian countries that deserve the hype and space in your closet.
LIST: 10 Southeast Asian Fashion Brands You Need To Know Right Now
1. Gentlewoman (Thailand)
You’ve seen the totes in multiple sizes and colorways, but did you know the brand also carries apparel and other accessories that deserve a spot in your closet? Colorful yet refined, Gentlewoman plays with classics to give them a fun twist that’s still sophisticated—perfect for folks who refuse to be boxed by one type of aesthetic.
Gentlewoman is available online.
2. Daddy and the Muscle Academy (Thailand)
Let’s go in the opposite direction. Fond of all things nostalgic and bombastic in bold strokes of color and art? You’ll want to keep Daddy and the Muscle Academy on your radar. While more youthful in tone compared to the other brands on this list, the Thai brand supplies a much needed shot of serotonin that has kids at heart feeling at home, and even the most serious of grown-ups caught in a fond chuckle.
Daddy and the Muscle Academy is available online.
3. Anothersole (Singapore)
Versatile, minimalist, and practical, anothersole from Singapore takes the best of what shoes and bags have to offer and highlights them. Adjustable straps, sturdy handles, and recycled materials define their bags, while their shoes are a chameleon that seamlessly blend with outfits you’ve had for years and ensembles yet to be created.
Anothersole is available online.
4. Our Barehands (Singapore)
Beautiful linen pieces aside, this Singaporean brand prides itself in advocating for the livelihoods of marginalized refugees in a slow-fashion system that honors quality over quantity. Back to the linen, the basic pieces are far from being simplistic, with each item serving as a step-up from classic silhouettes. We want everything, but the linen pants are a must-have in every shade.
Our Barehands is available online.
5. Purana (Indonesia)
Lifting inspiration from batik and local artists, Purana is a love letter to Indonesian fashion and culture. Meaning “old scripture” in Sanskrit and founded in 2009, the brand has since expanded its catalog to incorporate work from local artists with bold cuts, shapes, and silhouettes to create fashion pieces accessible to all.
Purana is available online.
6. Bluesville (Indonesia)
Everything is blue with Bluesville, and rightfully so. Their process of dyeing uses only natural materials such as indigo, onion skins, and more plant-based colorants. The handwoven fabrics are then transformed into stylish pieces perfect for daily wear. As such, pieces are limited, and you can be sure utmost care was put into crafting every single one.
Bluesville is available online.
7. Ammo Jewellery (Cambodia)
This one’s a bit left-field, but we just had to include it. Aptly named Ammo, the Cambodian brand crafts jewelry from recycled brass ammunition. Yup, those are real bullets evolving and given new life as pendants. Other pieces are also made from recycled brass, and the artisans from disadvantaged communities responsible for molding each piece are guided in a program that empowers them to hone their craft further. Heads up: they ship to the Philippines!
Ammo Jewellery is available online.
8. The Modest Brand (Malaysia)
Sustainability and diversity are the two driving forces behind The Modest Brand. The Malaysian brand aims to provide comfortable athleisure wear that’s available to all. Take your pick from the athleisure basics like leggings and shirts, to chic accessories like bags and bucket hats. Functional, practical, and fits many sizes, The Modest Brand is useful without sacrificing sophistication.
The Modest Brand is available online.
9. Christy Ng (Malaysia)
Did someone say elegant and refined? Christy Ng's arsenal of shoes, bags, and accessories are a must-have for lovers of all things chic and tailored. Put your best foot forward in one of their pumps or flats, or carry the weight of the world with ease in one of their structured bags that come in a variety of neutral, dainty shades and more outspoken colorways.
Christy Ng is available online.
10. Wephobia (Vietnam)
Based in Ho Chih Minh City, up and coming Vietnamese brand Wephobia boasts a collection of polished clothing and accessories that will instantly elevate your OOTDs from mid to a surefire hit. Dabbling mostly in elegant and feminine styles that take notes from the preppy and classy aesthetic, Wephobia’s items may come at a hefty price tag, but it’s totally worth it for how you look and feel in their pieces.
Wephobia is available online.
This story originally appeared on Spot.ph.
* Minor edits have been made by the Preview.ph editors.
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