Readers of society papers may see Alice Eduardo as a socialite dressed in designer clothing and an owner of a swanky Beverly Hills address. Fans of Small Laude, meanwhile, may also recognize her as the vlogger's big sister. But there’s more to this Filipina tycoon than what many know her for.
For starters, Alice is the eldest daughter of four siblings, a single mother, and a powerful player in an industry dominated by men, dubbed the "Woman of Steel." Curious to know why? Get to know more about the CEO of Sta. Elena Construction and Development Corporation below.
10 Things to Know About Alice Eduardo
1. She’s a Pisces
Born on March 20, 1965, Alice Eduardo is a Pisces. The water sign is known for being empathetic, compassionate, and caring. They’re also known to put their family and friends before themselves, a trait that rings true for Alice.
2. She’s a single mother
She is a single mother to three kids: Jacqueline, Jameson, and Jessica. Her children are the driving force behind her career’s success. “I believe that my passion to succeed was fueled by my wanting to be an example to my children and to give them the best in life,” she told Philstar in an interview. “They are my greatest source of pride and fulfillment, as well as support and inspiration.”
3. She’s a family woman
Alice starts her mornings by having breakfast with her parents. It’s a “sacred” ritual for her, one that she makes sure to do no matter how busy she gets. To the tycoon, it’s a way to connect with her roots. Alice regards her mom as her guiding compass, who taught her to stay humble and grounded.
4. She’s a philanthropist
In December 2018, Alice was honored as one of Forbes Asia's 40 Heroes of Philanthropy. ICYDK, she made a personal donation of $277,000 to help build a 320-square-meter isolation ward at the Philippine General Hospital (PGH) for terminally ill cancer patients and an additional $370,000 for nearby dormitories to be built for the patients' families.
Aside from this, she also provided $184,000 for the construction of houses for the underprivileged through Habitat for Humanity. Further on, Alice contributed $185,000 to build homes for the victims of Typhoon Yolanda. She also donates to the Philippines Red Cross and gives support to the programs of Caritas Manila.
5. Her parents wanted her to pursue medicine
As a teenager, Alice asked her parents if she could study engineering for college, but they had expected her to go into law or medicine. Her mother, Elisa, specifically wanted her to become a nurse or doctor. Instead, she chose to study business administration at the University of Santo Tomas.
6. Her heart has always been in engineering and construction
Alice comes from a well-off family in Nueva Ecija, one that has a number of businesses from rice milling, trading, and garment exports to a family-owned bowling alley. Her heart, however, has always been in engineering, which is why she decided to start her own construction company.
Alice had her first break into the world of construction in the '90s when she was encouraged by the office of Concrete Aggregates, to whom she supplied rice, to supply them with steel splices.
7. Her company is responsible for building SM Mall of Asia
Just when she thought her company would go under during the Asian Crisis, it was SM Mall Of Asia that brought her company back to life. She bagged the contract to build its substructure, and with a commitment of only six months, she stayed true to her words. Since then, Alice helped build other SM establishments such as the SM Arena, SMDC condominiums, which then led to Entertainment City–building the foundations for Solaire, City of Dreams, Okada, and Newport World Resorts.
8. She has an $8-million mansion in Los Angeles
Alice’s Beverly Hills mansion is a staple in her sister Small's vlogs. According to a listing, she bought the 8,522-square-foot mansion in 2013 for $8,275,000 or roughly P465 million. The house consists of five bedrooms, seven bathrooms, a double-sided staircase (where the family loves to have their pictures taken), a two-story living room, a large formal dining room, dining room, family room, gourmet kitchen, powder room, complete with French doors all throughout.
9. She owns a Richard Mille watch
For those in the know, a Richard Mille is dubbed as the “billionaire’s handshake.” The watch is one of the most exclusive and luxurious timepieces that money can buy. They're known to be priced anywhere from $60,000 (approx. P3.3 million) to $1,300,000 (approx. P73.1 million).
10. She doesn’t mind dressing down for the job
While we’re used to seeing her dressed in elaborate gowns and blinged out in colorful jewelry, when it comes to work, she doesn’t mind dressing down to the basics. When visiting construction sites, she switches from her usual glam to a simple button-down and pants, alongside a vest and hard hat.
Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!
