We saw quite a few celebrity-owned brands break into the local retail scene in 2024, with A-list personalities delving outside their usual fields and pouring their creativity and personal touches into brands that range from makeup to shapewear. Proving that they’re more than just a name on the label, this year’s standout releases not only captured the public's attention but retained it with the quality and innovation they delivered.
Ahead, check out some of the celebrity-backed launches that stole the spotlight in 2024.
The Best Celebrity-Owned Products That Stole the Spotlight in 2024
Sola
Kylie Verzosa started the year with quite the bang, IG-launching her “first business and baby” shapewear brand Sola last January 1. Throughout 2024, not only did their initial offering of sculpting undergarments garner rave reviews, but they also dropped sculpting pieces for men, a lighter compression line, accessories, and even firming Ora body lotions.
Cherry Classic Shapewear Bodysuit, P1485, SOLA, sola.com.ph
Bela by Bela
Ever the creative force, Bela Padilla set her sights on makeup this year. “I don't just act anymore or shoot films any more. I now release things that I love and want to share with people. So this is my latest offering to you guys,” she said during the launch. The result: a universal color-adapting cheek tint and lip balm that complements every skin tone.
Color Changing Lip Balm, P349, BELA BY BELA, Shopee
Bash Gateway Luggage Collection
Bea Alonzo may have debuted Bash in 2023, but it was this September when she expanded her travel organizers brand with a full-on luggage line. With Bea being an avid traveler, thoughtful detail went into the carry-on cases, and we truly appreciate having a cupholder while we're on the go at the airport!
Gateway Luggage Carry-On in Bone, P6995, BASH, Lazada and Shopee
Love, You By Lovi Collection from Ready Set Glow
In 2024, Lovi Poe transitioned from being an endorser to a business partner of Ready Set Glow. The actress personally collaborated with the local beauty brand with her five-product makeup collection of flattering bare skin shades that are infused with skincare benefits.
RSG x LOVI Love and Light Contour and Highlighter Stick, P395, READY SET GLOW, readysetglow.ph
Lucky Beauty Fragrance
Despite Andrea Brillantes’ congenital anosmia, the condition that renders one without the sense of smell, Lucky Beauty released a fragrance line in 2024, much to the curiosity of fans and fragrance junkies. At P777 a bottle, beauty girlies are treated to a collection of affordable, everyday scents.
Letters from a Woman, P777, LUCKY BEAUTY, Lazada and Shopee
CKin
A three-step skincare line that targets adult acne? Leave it to OG blogger Camille Co to take matters into her own hands and come up with a gentler and more balanced solution that doesn’t over-treat (and effectively, worsen) acne-prone skin with her CKIN Collective.
The Skinfulness Daily Self-Care Kit, P2480, CKIN, ckincollective.com
Vertud Nails
Two-time Preview Pride cover star and former Goin’ Bulilit cast member EJ Jallorina has recently delved into the glamorous world of nail art. Offering intricate custom press-on designs, you can count on Vertud to bring whimsy to your digits.
Custom Press On Nails, Starts at P3000, VERTUD NAILS, instagram.com/vertud_nails
Sunnies Flask
Ah, the Sunnies Flask. No 2024 roundup list would be complete without this. With the incredible marketing prowess of the Sunnies Team, helmed by it girls Martine Cajucom, Georgina Wilson, Bea Soriano, and Eric Dee, this customizable water flask was everywhere this year.
Sunnies Flask (Bottle, Cap, Loop), P995, SUNNIES FLASK, sunniesstudios.com
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