No fashion personality has ingrained himself into Filipino modern pop culture more than Rajo Laurel. Not only has the esteemed designer dressed society's most stylish, he has also shared his know-how as a judge in popular TV shows like Drag Race Philippines and Project Runway Philippines. Plus, who can forget all his trendy collabs that ranged from shoes to houseware to even Hello Kitty? The household name is truly an unstoppable vibrant force!
In this episode of Preview Pad, we get a glimpse of Rajo Laurel's inner world as we tour his stunning atelier. From ideation, to production, to fitting, to selling, the Poblacion studio is home to all aspects of House of Laurel. It is a true creative sanctuary that has evolved through his 29 colorful years in the industry. But more than just a nest for his team, he meant for it to be a tranquil haven for his clients.
WATCH: Exclusive Preview Pad Tour of Rajo Laurel's Chic Atelier in Makati City
"Frenetic peace" is how Rajo describes what it's like to be in his chic atelier. "Primarily [because] there's a lot of things happening. But at the core, we're here for the client," he explains. "At the core, we're here to make you feel good."
Known for body-flattering designs, Rajo's work honors a woman's curves and gives her the confidence to be truly comfortable with who she is. More than making his patrons look nice, his fashion philosophy goes deeper and aspires to empower the wearer. "I'm really in the business of creating armor and making people more confident. And before I am able to do that, we break down the insecurities of people—and you need to be in a comfortable and safe environment to be able to do this."
Hence, he opted for bright and open spaces where people are invited to breathe and express themselves. We see this principle in action from the showroom upfront all the way to his private library, proving that he has indeed succeeded creating a tranquil haven not just for himself, but for his team and his clients.
House of Laurel is located at 6013 Villena Street, Poblacion, Makati City 1210
You may visit their official website, Facebook, and Instagram for more information.
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