The 2024 Cannes Film Festival saw the stunning Pia Wurtzbach dominate the red carpet. Her appearances not only drew admiration, they got her crowned Top Celebrity Influencer at the festival, according to the latest data and insights report of Launchmetrics.
Launchmetrics is a company that specializes in influence analytics, offering data and technology solutions for the fashion, lifestyle, and beauty sectors.
It says that its proprietary algorithm, Media Impact Values (MIV), evaluates both quantitative and qualitative data to calculate the media impact value of influencer marketing efforts on brand images.
Pia Wurtzbach Generated the Most Media Value at the 2024 Cannes Film Festival
In their latest report, Launchmetrics revealed that Pia's red carpet appearances at Cannes amassed MIV worth USD 8.1 million (approximately PHP 474,595,200), making her the top celebrity influencer at the event.
Close behind her was Indian actress and Miss Universe 2015 batchmate Urvashi Rautela, with an MIV of USD 7.9 million. Indian actresses Preity G Zinta and Avneet Kaur claimed third and fourth positions, respectively, with MIVs of USD 4.2 million and USD 4.1 million.
Pia is also the leading celebrity voice for L'Oreal, the primary beauty sponsor of the festival. She generated a total MIV of USD 2.1 million (approximately PHP 123,041,100) through 10 Instagram posts for the beauty brand.
Pia's inclusion in the list reaffirms her status as a leading celebrity influencer in the realm of high-profile fashion events.
Notably, this isn't her first time to command a top position among influencers.
Earlier in 2024, Pia ranked second on Launchmetrics' list of celebrities with the highest Media Impact Values (MIV) at Milan Fashion Week F/W 2024, where she garnered a remarkable MIV of USD 5.4 million (approximately PHP303.5 million).
Lefty.io, an influencer marketing platform affiliated with The Independents Group, also recognized Pia's influence, ranking her sixth in their "Most Visible Influencer" list during MFW. According to their findings, Pia accumulated an impressive Earned Media Value (EMV) of USD 2.95 million (approximately PHP 166.9 million).
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