After serving over 40 show-stopping looks, it's safe to say that Pia Wurtzbach has conquered Milan Fashion Week. No longer a rookie at the sartorial festival, the beauty queen has attended shows for high-brow labels such as Gucci, Tod's, Bally, Balmain, Missoni, MaxMara, Fendi, and more.
Queen P's presence at such functions has boosted her social media engagement, so much so that she's reported to be one of the top influencers from the event!
Pia Wurtzbach Earns One of the Highest Media Values from Milan Fashion Week F/W 2024
In a report conducted by influencer marketing platform Lefty.io, it's revealed that Pia generated one of the highest media values and engagement rates from her Milan Fashion Week posts.
At the top of the list is Stray Kids member and K-pop rapper Hyunjin, who generated over 4 million in media value solely from his attendance at Versace's show. Other Korean acts with the highest rates include Joy from Red Velvet and Jeno from NCT.
Earned media value or EMV represents the organic value an influencer makes for a brand through unpaid or unsponsored content. Pia generated $2.95 million worth of value across the different labels she covered, only trailing behind Anne Hathaway's $2.98 million. Meanwhile, engagement rate or ER pertains to the amount of interaction an influencer's post gets, particularly through likes, comments, and shares. Queen P had about 0.95 percent throughout her MFW stint.
Additionally, Lefty.io states that this season saw a rise in EMV rankings for Bottega Veneta and Onitsuka Tiger in particular. They attribute this to their increasing partnerships with Thai and Korean personalities. In general, the heightened presence of South Asian and Southeast Asian partnerships has made Milan Fashion Week more visible across social media.
This isn't the first time the beauty queen garnered high marks during fashion's favorite week. In October 2023, Pia reportedly generated over $3.4 million in media impact value at the previous Milan Fashion Week, just a few million shy from K-pop group ENHYPEN.
Congrats, Pia!
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