Yup, you're not tripping. French luxury house Louis Vuitton is actually selling their own chocolate spread. Call it a bougie version of your favorite store-bought Nutella, if you will, but this concoction is made of premium French hazelnuts, Réunion blue vanilla, and Peruvian milk chocolate.
LOOK: Louis Vuitton's Chocolate Spread
Every so often, designer brands tend to branch out into the food and beverage industry. For instance, Dior has its cafes in Paris, Seoul, and Tokyo, and Saint Laurent has a cafe along Rue du Juillet. Well, Louis Vuitton has its own cafe as well, and taking things to the next level, the brand now offers its own luxurious take on the snack time favorite chocolate spread. Since it started to make the rounds on social media recently, netizens have been quick to share their enthusiasm and curiosity for the product.
This hazelnut chocolate spread was made in collaboration with pastry chef Maxime Frederic, the head chef of the Louis Vuitton cafe in Paris. Throughout his tenure, the decorated patissier has been known for creating chocolate deserts fashioned after the house's heritage symbols.
Now, Maxime takes his expertise further with this decadent hazelnut chocolate spread, which is only available in two locations worldwide: in Paris and Singapore, where stocks are just as limited. According to Filipina content creator Jaz Reyes, the luxe chocolate spread contains a unique hint of saltiness that she doesn't usually find in Nutella. "I think this is the only thing worth buying [among the selection of Louis Vuitton chocolates]," she shared in an Instagram story.
Additionally, another TikTok user shared that it has a strong vanilla flavor and that you could easily tell that it's made with high-quality and expensive ingredients. He did, however, express some more practical insights: "I can't imagine spending £400 for this."
SHOP: How to Buy Louis Vuitton’s Chocolate Spread
In the Paris and Singapore boutiques, the product retails for €30, or approximately P1,900 for a 330-gram bottle. However, given its soaring demand amid limited stocks, the Louis Vuitton chocolate spread chocolate has since skyrocketed in resale value. There are resellers on secondhand e-commerce platforms with prices that are exponentially higher. For instance, on Carousell Singapore, one bottle costs SGD 89, or about P3,870. And on eBay, a single bottle is already worth $506.99‚that's a whopping P29,700 price tag!
Pâte à tartiner, on retail: €30 (approximately P1,899.30); on resale: $506.99 (approximately P29,702.52 ), LOUIS VUITTON, le-chocolat-maxime-frederic-louis-vuitton.shop-and-go, e-bay.com
So what do you think? Would you shell out a considerable sum to taste Louis Vuitton's premium hazelnut chocolate spread?
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