While hailing from a family that's deeply rooted in floral design, there's no denying that it was Isa Garcia Sicam's passion and dedication that helped her truly blossom into her own. Guided by her parents' passion for the art and expertise in business, her interest in flowers would lead her to develop her styling skills and bring their homegrown brand to the United States.
In this special episode of How I Started, the Designer Blooms executive talks about her flourishing career vis-à-vis expanding the local brand. From finding inspiration to crafting actual bouquets, to balancing bouts of creativity and protecting margins, Isa gets as real as it gets in this exclusive interview. Press play to score valuable insights on their success and expansion to the US!
WATCH: Isa Garcia Sicam Reveals The Secret Behind Designer Blooms' Success
The creative process at Designer Blooms is a captivating journey. First developed by Isa Garcia Sicam's parents, it has been further improved through their three-decade tenure with trial, error, and experience. In particular, Isa's time in London floral studios led to a distinct fusion of international flair and local charm that strengthened the brand vision further`.
Beginning with the birth of a "big idea" or concept, The team draws inspiration from nature, fashion, and current trends, infusing these elements seamlessly into their designs. From selecting the perfect flowers to creating mock-ups and meticulously testing arrangements, every detail is thoughtfully considered. However, the brand's commitment extends beyond the blooms themselves; they embrace a holistic approach that encapsulates the entire experience, from packaging to presentation. This, according to Isa, is what truly sets them apart.
Like what every artistic entrepreneur will tell you, Isa admits that navigating the fine line between creative expression and commercial success is an ongoing challenge. While maintaining the brand's aesthetic integrity, she strives to resonate with the target audience and ensure a viable business model. Her insightful advice to aspiring floral designers is simple yet profound: don't overthink, find inspiration in everything around you, and never stop experimenting.
This go-getter spirit can help transform even the most dire situations in to something positive. In a bold move following the hardships of the pandemic, Designer Blooms recently ventured into Vancouver to widen thier market. This was followed by expansion in San Francisco, Los Angeles, and Orange County, demonstrating their resilience and entrepreneurial spirit. Looking to the future, Isa envisions Designer Blooms flourishing not only within the Philippines but also making a mark in every North American city. With their passion and commitment to excellence, we can only expect Designer Blooms to give us pride and captivate audiences on an even greater scale.
For more information, visit the official Designer Blooms website.
