Fashion week regular Heart Evangelista has candidly addressed an alleged “shadowban” incident on her Instagram, after her recent posts have returned into its usual groove.
READ: Heart Evangelista on Alleged Shadowbanning During Paris Fashion Week
The style maven recently posted an Instagram Reel during Loewe’s Spring/Summer 2024 showcase at Paris Fashion Week, where Heart was snapped posing among a sea of photographers.
In the comments, a netizen noted the video’s quick rise of engagement, highlighting that it received one million views in 10 hours. “Inalis na siguro ng [third] party 'yung shadow-banned? [emoji]”
Heart replied to the user, saying, “Well, fashion week is done, so they can take it out. They got their views. [emoji]”
In Instagram users’ lexicon, “shadowbanning” is when content is made “undiscoverable, hidden, or restricted” without the users’ knowledge, and it can even lead to posts being taken down completely.
While Instagram has not officially recognized the term, many have concluded that the social media company has the ability to deprioritize posts, resulting in lower reach and engagement. In 2023, Instagram head Adam Mosseri addressed concerns regarding it in a lengthy blog post.
In a previous Reel during Louis Vuitton’s Spring/Summer 2024 show, Heart had also addressed the shadowbanning allegedly perpetuated by a third party.
“Stolen contacts, black propaganda, hiring a [third] party to shadow ban my contents in the end will not matter, because I don’t do this for fame… I do this for love and passion [emoji],” she wrote, in a response to content creator Marco Bayona’s message.
The socialite-slash-actress continued: “I will keep doing this till I’m old and gray :)” Heart’s message read. “Even if no one is looking, I will continue to express myself through fashion because this gives me happiness :)”
Keep doing you, Heart!
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