It's been a while since Heart Evangelista came back after wowing us with a string of her fashionable Parisian OOTDs, but here she is still making headlines. As it turns out, the actress and style star was not only included in the list of "most impactful" appearances at the Paris Couture Week, she even ranked third among all the celebs and influencers who showed up, according to the initial data from Launchmetrics.
ICYDK, Launchmetrics is a software and data company that specializes in brand performance cloud for fashion, luxury, and beauty. It recently released its ranking of celebrities and influencers during Paris Couture Week, which ran from July 4 to 7, as reported by WWD. The scoring system was based on Media Impact Value (MIV), which is "a monetary value calculated from every post, interaction, or article about a brand." Ultimately, it measures overall performance and impact made by a particular social media personality.
The list was unsurprisingly topped by Kim Kardashian who made waves online with her infamous "Alien" look at the Paris Couture Week, featuring an intricately sequined Balenciaga gown and a black face shield that drew comparisons to the sci-fi movie. The post on her personal feed, which amassed almost 2.5 million likes, generated a whopping $935,000 in Media Impact Value. In total, her appearances were valued at about $2 million in MIV.
Coming in second was Italian OG fashion blogger and business mogul Chiara Ferragni, who raked in $1.5 million in MIV.
Ranking third was Heart, who had her fair share of headline-worthy fashion moments from Paris Couture Week as she attended the runway shows of Dior, Fendi, Elie Saab, and many others. With her high-fashion appearances, including a slew of chic hubadera OOTDs, no wonder she generated approximately $1.4 million in MIV.
Lest we forget, in July 2019, Forbes France also hailed Heart as "one of the top luxury influencers in the world." That said, it shouldn't surprise anyone how huge of an impact her presence makes at fashion week.
Completing the top 10 are other influential names in the global fashion industry, such as Kris Jenner, Leonie Hanne, Dua Lipa, Bella Hadid, Jojo Maronttinni, Yara Alnamlah, and Maja Malnar.
Well done, Heart! What a feat!
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